Head of Marketing, Product Innovation & Creative

Trends International

Indianapolis (IN)

On-site

USD 180,000 - 240,000

Full time

7 days ago

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Job summary

Trends International, LLC, a leading publisher of licensed products, is seeking a Vice President of Marketing, Product Development & Creative to drive growth across retail and digital channels. You will shape marketing strategy, spearhead product innovation, and oversee brand management, creative direction, and consumer engagement.

The role requires a proven track record in cross-functional leadership, licensing, and delivering measurable business results.

Qualifications

Bachelor's degree in Marketing, Business, Product Development, Design, or related field (advanced degree preferred).
10+ years of progressive experience in marketing, product development, brand management, or creative leadership.
Experience in consumer products, retail, licensed merchandise, entertainment, or e-commerce preferred.

Responsibilities

Lead marketing strategy, product development, and creative direction.
Oversee brand management, campaigns, social media, and consumer communications.
Drive licensing opportunities and partnerships to maximize growth and profitability.
Partner with Sales, Licensing, and Digital Commerce to align on go-to-market plans.
Manage budgets, resources, and cross-functional teams to achieve objectives.