Head of Marketing & Offer Analytics

Hyatt Hotels Corporation; Chicago (IL); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Annual hotel stays

Headspace wellbeing subscription

Family assistance policy

Paid Time Off and health benefits

Job summary

Hyatt Hotels Corporation seeks a Director to lead the Global Commercial Analytics team, collaborating with Commercial Services to drive insights across marketing, offers, and guest journeys. You will define KPI hierarchies, measurement frameworks, and standardize analytics across campaigns and guest behavior to inform executive decision-making.

The role focuses on building organizational capability, coaching analysts, and promoting responsible AI usage to improve speed and accuracy in reporting

Qualifications

• Bachelor’s degree with quantitative emphasis.
• 8+ years of progressive experience in marketing analytics, offer design and performance, loyalty, or related areas.
• Demonstrated expertise in designing and governing measurement frameworks that use experimentation, incrementality, attribution, and forecasting.
• Experience leading cross-functional work across a complex marketing and commercial ecosystem.
• Experience applying AI and automation to improve analytical efficiency and reporting.

Responsibilities

• Develop the enterprise strategy and governance model for marketing and offer measurement.
• Own the integrated insights narrative for marketing and offer initiatives.
• Lead experimentation and causal measurement strategy with appropriate design and attribution methods.
• Guide the measurement of offer economics including forecasting and cost analysis.
• Lead cross-functional planning and resource alignment for the Marketing & Offers insights track.
• Serve as a senior analytics thought partner translating business questions into insights for senior leaders.

Skills

Executive communication

Cross-functional collaboration

Measurement & analytics design

AI & automation familiarity

Education

Bachelor’s degree with quantitative emphasis

Master’s degree (preferred)

Tools

Braze

CDP

Adobe

Snowflake

Job description

Hyatt Hotels Corporation seeks a Director to lead the Global Commercial Analytics team, collaborating with Commercial Services to drive insights across marketing, offers, and guest journeys. You will define KPI hierarchies, measurement frameworks, and standardize analytics across campaigns and guest behavior to inform executive decision-making.

The role focuses on building organizational capability, coaching analysts, and promoting responsible AI usage to improve speed and accuracy in reporting