Director, Marketing & Offer Analytics — Strategic Insights

Hyatt Taleo; Chicago (IL); Presencial; USD 140 000 - 170 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Incentives and annual bonus

Resumo da oferta

Hyatt Corporate Office is seeking a Director of Marketing & Offer Analytics to define the measurement strategy across marketing, offers, and guest journeys. You will lead a cross-functional insights track, align resources, and translate complex performance data into actionable guidance for senior leadership.

The role requires 8+ years in marketing analytics, expertise in measurement frameworks, and executive communication skills. Location is Chicago with a yearly pay basis and bonus eligibility.

Qualificações

• Bachelor’s degree with quantitative emphasis required.
• Experience designing and governing measurement frameworks using experimentation, incrementality, attribution, and forecasting.
• Strong executive communication and influence skills for senior leaders.

Responsabilidades

• Develop enterprise strategy and governance for marketing and offer measurement; define KPI hierarchy and standards.
• Own integrated insights narrative; connect metrics to business outcomes like bookings and revenue.
• Lead experimentation and causal measurement; oversee test design and attribution.
• Guide measurement of offer economics; collaborate with Finance, Loyalty, Revenue Management, and Marketing leaders.
• Lead cross-functional planning for the Marketing & Offers insights track and coordinate resources.
• Serve as senior analytics thought partner in Marketing and Commercial Analytics domains.
• Coach analysts and partners on measurement practices and responsible use of automation/AI to improve quality.

Conhecimentos

Executive communication

Measurement frameworks

Cross-functional collaboration

Analytics storytelling

Marketing analytics

Formação académica

Bachelor’s degree with quantitative emphasis

Master’s degree (analytics/marketing, preferred)

Ferramentas

Braze

CDP

Adobe

Descrição da oferta de emprego

Hyatt Corporate Office is seeking a Director of Marketing & Offer Analytics to define the measurement strategy across marketing, offers, and guest journeys. You will lead a cross-functional insights track, align resources, and translate complex performance data into actionable guidance for senior leadership.

The role requires 8+ years in marketing analytics, expertise in measurement frameworks, and executive communication skills. Location is Chicago with a yearly pay basis and bonus eligibility.