VP, Integrated Brand Strategy & Growth

Syneos Health/ inVentiv Health Commercial LLC; Columbus (OH); On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Health benefits

401k match

Flexible PTO

Job summary

Syneos Health seeks a VP, Integrated Strategy to lead brand, communications and CX strategy across assigned brands and new business efforts in the U.S. market.

The role requires building and guiding omnichannel strategies, leveraging data assets, and mentoring senior strategists within a collaborative, cross-office environment. The position calls for extensive healthcare advertising experience, strategic acumen, and exceptional client-facing storytelling to drive business growth and high-impact

Qualifications

• 12+ years of experience in brand, communications, or CXStrategy.
• 5+ years within a healthcare advertising agency.
• 8+ years of direct management experience.
• Mastery of strategic tools and frameworks (journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development).
• World-class presentation and storytelling; ability to engage a senior-level client audience.
• Bachelor's degree; MBA/MS a plus.

Responsibilities

• Act as strategic authority across assigned brands, providing clear compelling direction internally and externally.
• Architect and oversee the development of brand, creative, communications, and omnichannel strategies.
• Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB.
• Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision.
• Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists).
• Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
• Support Integrated Strategy cross-office initiatives and work with SVP Medical lead to ensure adoption.
• Collaborate with NA Strategy Lead to develop and execute internal education on strategic craft.
• Build two-way relationships with leaders in other departments to show value of strategy.
• Proactively identify opportunities to showcase value of strategy in meetings and client outcomes.

Skills

Brand strategy

Communications

CX Strategy

Healthcare advertising

Leadership

Stakeholder management

Presentation

Education

Bachelor's degree

MBA

MS

Job description

Syneos Health seeks a VP, Integrated Strategy to lead brand, communications and CX strategy across assigned brands and new business efforts in the U.S. market.

The role requires building and guiding omnichannel strategies, leveraging data assets, and mentoring senior strategists within a collaborative, cross-office environment. The position calls for extensive healthcare advertising experience, strategic acumen, and exceptional client-facing storytelling to drive business growth and high-impact