Head of Marketing & GTM Strategy (Remote)

Pricing I/O; United States, Northern America, Americas; Teletrabalho; USD 150 000 - 180 000; Tempo integral

Resumo da oferta

Pricing I/O is a fast-growing pricing consultancy focused on helping B2B SaaS and tech companies monetize value. The Head of Marketing will own brand, positioning, and go-to-market strategy, reporting to the CEO while building the marketing function from the ground up.

This is a 100% remote leadership role balancing strategy with hands-on execution, including Currv launches, website optimization, and lifecycle marketing.

Qualificações

• 7–10+ years of B2B SaaS marketing experience.
• Proven experience owning brand positioning and messaging, and translating it across web, sales enablement, and campaigns.
• Experience leading go-to-market for new products, services, or major repositioning efforts.
• Strong grasp of marketing analytics, with experience defining and reporting on KPIs.
• Familiarity with marketing and lifecycle tools (HubSpot, Customer.io, or similar).
• Polished written & verbal storytelling skills, with a sharp eye for brand and design.
• Confident, ambitious, a positive attitude, humble, and open to feedback.
• Comfortable operating with ambiguity in a small, fast-growing services company: sense of urgency without sacrificing quality.
• Bachelor's degree; MBA preferred

Responsabilidades

• Own brand positioning & messaging: Partner with leadership to build and refine Pricing I/O's core messaging and competitive positioning - including how the company differentiates its human expertise in an increasingly AI-saturated market.
• Lead go-to-market for new offerings: Drive go-to-market strategy and execution for new products and services, including the Currv launch - audience targeting, messaging, launch planning, and cross-functional coordination.
• Drive the website & digital presence: Own the strategy behind Pricing I/O's website, ensuring clear calls-to-action and persona-specific paths for both champions and economic decision-makers.
• Revamp service packaging: Lead the redesign of Pricing I/O's service packaging into clearer, more modular engagements (e.g., bite-sized offerings like a "Competitive Sprint").
• Build lead nurture & lifecycle marketing: Evaluate and implement nurture and lifecycle tooling (e.g., Customer.io), and design behavioral trigger campaigns that move leads through the funnel.
• Own marketing metrics & reporting: Define and build out the marketing KPIs that feed the leadership dashboard, and use data to guide strategy and prioritization.
• Manage the marketing tech stack: Own the marketing tech stack (e.g., HubSpot), ensuring the team has the tools and access needed to execute efficiently.
• Build & lead the marketing function: Hire, mentor, and grow a high-performing marketing team as Pricing I/O scales.
• Partner cross-functionally: Work closely with the Client Growth/Sales team, Delivery, and executive leadership to ensure marketing efforts support pipeline generation and the overall client experience.

Conhecimentos

B2B SaaS marketing

Marketing strategy

Brand positioning

Go-to-market

Marketing analytics

Content marketing

Cross-functional collaboration

Storytelling

Leadership

Ambitious mindset

Formação académica

Bachelor's degree

MBA preferred

Ferramentas

HubSpot

Customer.io

Descrição da oferta de emprego

Pricing I/O is a fast-growing pricing consultancy focused on helping B2B SaaS and tech companies monetize value. The Head of Marketing will own brand, positioning, and go-to-market strategy, reporting to the CEO while building the marketing function from the ground up.

This is a 100% remote leadership role balancing strategy with hands-on execution, including Currv launches, website optimization, and lifecycle marketing.