Head of Marketing & Growth — Ski Tech (Hybrid)

Carv; Park City (UT); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Relocation assistance

Healthcare cover

401(k) with match

Paid time off

Job summary

Carv is seeking a marketing leader to own brand, messaging, and growth as we scale. You will shape positioning for Carv 2 and the phone-only product, redesign the funnel, and lead the team to execute a unified GTM strategy.

This role reports to the VP Product and Marketing and Cofounder, with responsibility for brand moments and investment decisions. You will oversee the end-to-end funnel, collaborate with content and performance leads, and drive growth outcomes across acquisition, activation,

Qualifications

• Experience building a consumer brand with distinctive identity and voice.
• Deep understanding of the full D2C funnel from awareness to retention.
• Experience growing app-based and hardware-enabled consumer products.

Responsibilities

• Define and evolve Carv’s brand positioning for both Carv 2 and phone proposition.
• Develop messaging architecture that resonates with customers.
• Own market research and measure brand equity over time.

Skills

Brand and creative direction

Funnel strategy for D2C

App and hardware D2C experience

Leadership and team management

Job description

Carv is seeking a marketing leader to own brand, messaging, and growth as we scale. You will shape positioning for Carv 2 and the phone-only product, redesign the funnel, and lead the team to execute a unified GTM strategy.

This role reports to the VP Product and Marketing and Cofounder, with responsibility for brand moments and investment decisions. You will oversee the end-to-end funnel, collaborate with content and performance leads, and drive growth outcomes across acquisition, activation,