Growth & Brand Lead — Ski Tech & App

Carv; Park City (UT); Híbrido; USD 140 000 - 210 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Ski season pass

Relocation assistance

Resumo da oferta

Carv is seeking a marketing leader to own brand, messaging, and growth as we scale, bridging Carv 2 and our phone-only product. You will shape positioning, craft a compelling narrative, and drive the end-to-end funnel from awareness to retention.

You will lead content and performance efforts, build a data-driven marketing approach, and coordinate with partnerships and product teams to deliver a unified go-to-market.

Qualificações

• Experience building consumer brands and leading multi-channel marketing efforts.
• Ability to translate product strategy into clear positioning and messaging.
• Proven track record of improving funnel performance and conversion rates.

Responsabilidades

• Define and evolve Carv’s brand positioning across Carv2 and the phone proposition.
• Develop messaging architecture to connect with customers.
• Own market research to close gaps in customer understanding and messaging resonance.
• Own the brand voice across all touchpoints—communications, social, product copy, and support.
• Set strategic direction for campaigns, product launches, and brand moments; manage budgets and OKRs.
• Lead the marketing function, defining team roadmap and hiring priorities.

Conhecimentos

Brand positioning

Messaging architecture

Funnel strategy

Marketing leadership

Customer insights

Descrição da oferta de emprego

Carv is seeking a marketing leader to own brand, messaging, and growth as we scale, bridging Carv 2 and our phone-only product. You will shape positioning, craft a compelling narrative, and drive the end-to-end funnel from awareness to retention.

You will lead content and performance efforts, build a data-driven marketing approach, and coordinate with partnerships and product teams to deliver a unified go-to-market.