Head of Marketing & Demand Generation (B2B SaaS)

CoEnterprise, LLC; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

CoEnterprise seeks a hands-on Marketing leader to own the marketing function from strategy through execution, reporting directly to the CEO and collaborating with Sales, Product, and Technical teams.

You will build a scalable demand-generation engine for Syncrofy and Managed Services, shaping content, campaigns, and programs across ABM, paid media, SEO, and events to drive qualified pipeline and revenue.

Qualifications

• 8+ years in B2B marketing with demand-generation responsibility.
• Proven track record of generating qualified sales pipeline and revenue.
• Experience marketing complex B2B products/services with multi-person buying processes.
• Strong experience with ABM, digital marketing, content, email, paid media, and marketing automation.

Responsibilities

• Develop and execute the overall marketing and demand-generation strategy for Syncrofy and Managed Services.
• Build and manage programs across ABM, paid search/social, SEO, email, content, webinars, events, nurture campaigns, and other channels.
• Define target accounts, industries, buyer personas, and buying committees.
• Develop campaigns and messaging that generate qualified enterprise and mid-market leads that convert to closed won sales opportunities.
• Build and optimize lead-generation, nurturing, scoring, and conversion programs.
• Partner closely with Sales to align marketing campaigns with revenue and pipeline objectives.
• Develop compelling content including case studies, whitepapers, webinars, solution briefs, industry content, and thought leadership.
• Drive digital marketing, website conversion, SEO, paid advertising, and social programs.
• Develop targeted marketing programs for the Managed Services business.
• Build Syncrofy's market presence around supply-chain visibility, EDI managed services, order lifecycle optimization, and operational intelligence.
• Own marketing analytics, attribution, reporting, and the marketing technology stack.
• Identify, evaluate, and manage outside agencies, freelancers, and vendors when appropriate.
• Continuously test, measure, and optimize marketing programs based on pipeline and ROI.
• Establish and own the company's marketing processes, priorities, and roadmap.
• Plan, organize, and lead Syncrofy and EDI Managed Services industry trade shows that generate leads and convert to closed won sales opportunities.

Skills

Demand generation

B2B marketing

ABM

Content marketing

Data-driven

Marketing automation

Cross-functional leadership

Job description

CoEnterprise seeks a hands-on Marketing leader to own the marketing function from strategy through execution, reporting directly to the CEO and collaborating with Sales, Product, and Technical teams.

You will build a scalable demand-generation engine for Syncrofy and Managed Services, shaping content, campaigns, and programs across ABM, paid media, SEO, and events to drive qualified pipeline and revenue.