Head of Marketing - Brand, ROI, Strategy & Execution

Paradigm Health; United States; Remote; USD 200,000 - 250,000; Full time

Job summary

Paradigm Health is seeking an experienced Head of Marketing to enhance brand identity and drive growth through strategic initiatives in the clinical trial space. The right candidate will implement comprehensive marketing strategies, focusing on innovation and market presence. This remote role offers a competitive salary along with comprehensive benefits including equity and flexible working arrangements.

Benefits

Competitive health, dental, and vision insurance

Equity package

Unlimited paid time off (PTO)

16 weeks of paid parental leave

Company-paid life insurance

401(k) plan with company match

Qualifications

• 8+ years of marketing experience with 3 years in leadership.
• Expertise in technology marketing to biopharmaceuticals.
• Experience in clinical trials or healthcare technology is desirable.

Responsibilities

• Develop and execute marketing strategy to improve trial access.
• Lead product marketing efforts and demand generation strategies.
• Measure ROI of marketing activities and optimize campaigns.

Skills

Strategic Vision

Analytical Skills

Digital Marketing

Lead Generation

Communication

Job description

Head of Marketing - Brand, ROI, Strategy & Execution

Remote

Paradigm is rebuilding the clinical research ecosystem by enabling equitable access to trials for all patients. Our platform enhances trial efficiency and reduces the barriers to participation for healthcare providers. Incubated by ARCH Venture Partners and backed by leading healthcare and life sciences investors, Paradigm’s seamless infrastructure implemented at healthcare provider organizations, will bring potentially life-saving therapies to patients faster.

Our team hails from a broad range of disciplines and is committed to the company’s mission to create equitable access to clinical trials for any patient, anywhere. Join us, and bring your expertise, passion, creativity, and drive as we work together to realize this mission.

Who You Are

We are looking for an experienced and strategic Head of Marketingto spearhead our marketing initiatives and drive Paradigm Health’s growth. The ideal candidate will be a key player in shaping our brand identity, expanding our market presence, and implementing strategies that align with our mission to transform the clinical research landscape.

To excel in this role,you should be a strategic visionary with a passion for innovation and a strong commitment to improving patient access to clinical trials. You should have a proven track record of building a marketing strategy from scratch and adapting it in the face of uncertainty. You will bring a disciplined approach to developing and evaluating marketing programs that generate substantial pipeline coverage and measurable revenue. A willingness to be hands-on, execute tasks, and thrive in a fast-paced, dynamic environment is essential.

This is your opportunity to launch groundbreaking products and to position Paradigm Health as the leader in transforming the clinical trial ecosystem. We are searching for individuals who have successfully launched innovative, category-defining products and possess the unique ability to communicate a compelling and differentiated narrative to diverse audiences.

Come be a catalyst for change!!

What You Will Do

• Strategic Vision: Develop and execute a comprehensive marketing strategy that aligns with Paradigm’s mission to improve access to clinical trials and enhance trial efficiency. Ensure that marketing initiatives effectively communicate our unique value proposition and impact.
• Product Marketing: Lead the product marketing efforts for Paradigm’s platform, including developing go-to-market strategies, positioning, and messaging. Collaboratewith product management and development teams to ensure the platform meets market needs and effectively addresses customer pain points.
• Demand Generation: Develop and execute comprehensive demand generation strategies that drive qualified leads, increase brand awareness, and contribute to revenue growth. This includes a deep understanding of the target audience, the buyer's journey, and a data-driven approach to campaign optimization.
• ROI Measurement: Measure and analyze the return on investment (ROI) of marketing activities and campaigns. This includes a strong understanding of marketing metrics, data analysis techniques, and the ability to translate data insights into actionable recommendations for optimization and strategic decision-making.
• Market Understanding: Conduct in-depth research to understand market dynamics, customer needs, and industry trends. Utilize these insights to refine marketing approaches and identify new opportunities for growth.
• Brand Development: Lead efforts to build and strengthen Paradigm’s brand identity. Ensure consistent and compelling messaging across all marketing channels and materials.
• Campaign Management: Design and implement targeted marketing campaigns to drive awareness, engagement, and adoption of our platform. Oversee the creation of content, including case studies, whitepapers, and digital assets.
• Partnerships and Networking: Cultivate relationships with key stakeholders, including healthcare providers, industry influencers, and investors. Represent Paradigm at industry events, conferences, and webinars.
• Team Leadership: Build, mentor, and manage a high-performing marketing team. Foster a culture of innovation, collaboration, and excellence within the department.
• Budget Management: Oversee the marketing budget. Ensure effective allocation of resources in alignment with strategic priorities.

What You Have Done

• Experience: At least 8+ years of progressive marketing experience, with a minimum of 3 years in a leadership role.
• B2B experience, specifically focused on selling technology or technology enabled services to biopharmaceuticals
• Proven track record in developing and executing successful marketing and product marketing strategies in both scaled and scrappy start-up environments with measurable results.
• Expertise in digital marketing, content creation, and lead generation.
• Excellent analytical skills with a data-driven approach to decision-making.
• Superior communication and presentation skills.
• Experience in clinical trials, healthcare technology, or life sciences is highly desirable.
• Prior start-up experience or a clear history of building up marketing infrastructure and teams from scratch is strongly preferred
• Account based marketing experience
• Experience marketing technology solutions to provider organizations–i.e., healthcare systems and academic medical centers

The base compensation range is $200,000 – $250,000 USD per year. Actual salaries will vary based on candidates' qualifications, skills, and location.

What You’ll Receive:
Paradigm Health offers a comprehensive Total Rewards package to support your well-being and success, including:

• Competitive health, dental, and vision insurance
• Mental health support for you and your family through Spring Health
• Equity package
• Unlimited paid time off (PTO)
• 16 weeks of paid parental leave
• Flexible work options – remote and hybrid arrangements
• Company-paid life insurance
• Company-paid short-term and long-term disability coverage
• One Medical membership
• 401(k) plan with company match

At Paradigm, we are committed to providing equal employment opportunities to all qualified individuals. We encourage and welcome candidates from all backgrounds and perspectives to apply for our open positions. We are interested in all qualified individuals and ensure that all employment decisions are based on job-related factors such as skills, experience, and qualifications.

Create a Job Alert

Interested in building your career at Paradigm Health? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Preferred Name?

Preferred Pronouns?

LinkedIn Profile

Website

Are you legally authorized to work in the United States? * Select...

Do you now or will you at any point in the future require visa sponsorship to work in the United States? * Select...

What are your salary expectations for this role? *

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Paradigm Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.