Head of Marketing Automation & Demand Gen

The Fannie Mae; Reston (VA); On-site; USD 175,000 - 239,000; Full time

Job summary

The Fannie Mae is seeking a Digital Marketing Director to lead an enterprise demand-generation capability, focusing on personalization and automation at scale. You will evolve channel management—website, email, and martech stack—while establishing governance, processes, and a modern operating model.

We expect 8+ years in digital marketing and 5+ years building or leading demand-gen teams, with strong martech and data analytics knowledge.

Qualifications

• 8 years of experience in digital marketing channel management.
• 5 years of experience in leading or building a demand generation or lifecycle marketing team.
• Proven ability to build and lead digital marketing teams and deliver large-scale initiatives.
• Strong understanding of martech ecosystems including marketing automation, CMS, CRM, analytics, identity, personalization, and integrations.
• Demonstrated ability to translate business and marketing strategy into technology, data, process, and operating-model requirements.
• Strong foundation in data-driven decisioning, testing methodologies, and measurement frameworks.
• Excellent communication, stakeholder influence, and organizational leadership skills.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Elevate channel strategy and management by developing skills in marketing automation, journey orchestration, and optimization.
• Build and operate a new demand-generation operations capability including campaigns, audience activation, and nurture execution.
• Own governance and optimization of marketing technology capabilities enabling demand generation and measurement (e.g., Salesforce Marketing Cloud).
• Identify capability gaps and recommend tech, process, or data solutions for efficiency and effectiveness.
• Lead adoption of always-on, data-driven customer journeys across the organization.
• Define operating model, processes, roles, workflows, governance, and capabilities to scale programs.
• Drive automation and AI capabilities to improve campaign development, personalization, testing, and channel operations.
• Cultivate relationships with cross-functional teams to align strategy and gain buy-in.
• Lead transformation of the channel management team into a modern demand-generation operations and marketing automation organization.

Skills

Digital marketing

Demand generation

Team leadership

Marketing automation

Martech ecosystems

Data-driven decision making

Stakeholder management

Bachelor's degree

Education

Bachelor's degree or equivalent experience

Master’s degree (preferred)

Tools

Salesforce Marketing Cloud

Google Analytics Suite

Acquia

Drupal

Job description

The Fannie Mae is seeking a Digital Marketing Director to lead an enterprise demand-generation capability, focusing on personalization and automation at scale. You will evolve channel management—website, email, and martech stack—while establishing governance, processes, and a modern operating model.

We expect 8+ years in digital marketing and 5+ years building or leading demand-gen teams, with strong martech and data analytics knowledge.