Architect of Enterprise Demand Gen & Segment Marketing

The Fannie Mae; United States; On-site; USD 155,000 - 209,000; Full time

Job summary

Fannie Mae is seeking a Director to build and lead a new enterprise demand-generation capability within Segment Marketing. You will define strategy, customer journeys, and measurement to scale demand across Single-Family and Multifamily initiatives.

The role partners with Marketing and Sales leadership to align priorities, optimize campaigns, and drive qualified opportunities through long, relationship-based decision cycles.

Qualifications

• 8+ years of progressive experience in demand generation, customer growth marketing, integrated marketing, account-based marketing, or a related field.
• Demonstrated success building, scaling, or transforming a demand-generation capability.
• 5 or more years of people-leadership experience.
• Proven ability to develop and execute integrated, full-funnel marketing strategies.
• Experience marketing complex products or services through long, relationship-based decision cycles.
• Strong analytical skills and experience developing performance metrics, dashboards, campaign reporting, and attribution approaches.
• Strong executive presence and extensive experience presenting strategies, results, and recommendations to senior leaders.
• Demonstrated ability to lead through influence in a large, highly matrixed, and/or regulated organization.
• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Responsibilities

• Develop and lead an enterprise demand-generation strategy aligned with Marketing and Single-Family and Multifamily priorities.
• Partner with Segment Marketing leadership to integrate demand generation into business planning, priorities, and shared goals.
• Collaborate with Sales and business teams to prioritize accounts, coordinate customer engagement, and improve lead handoff and follow-up.
• Develop, execute, optimize, and report on integrated marketing campaigns for priority Single-Family and Multifamily audiences, including lenders, seller/servicers, multifamily owners and operators, housing finance partners, mortgage brokers, correspondents, and existing customers.
• Build repeatable frameworks for audience prioritization, account-based marketing, nurture journeys, lead qualification, and campaign measurement.
• Use CRM, campaign, and customer data to refine target audiences, opportunities, messaging, and investment decisions.
• Define funnel stages, stage criteria, attribution models, and pipeline reporting tied to engagement and business outcomes.
• Coordinate with Marketing, Analytics, Product, Digital, Creative, Events, Legal, Compliance, and other partners to deliver cohesive campaigns.
• Lead and develop a high-performing team focused on accountability, collaboration, customer needs, and continuous improvement.

Skills

Demand generation

Growth marketing

ABM strategy

Executive presentation

Analytics

Cross-functional leadership

Education

Bachelor’s or advanced degree

Tools

Salesforce

Adobe Experience Cloud

ABM platforms

Marketing automation

Customer data platforms

Web analytics

BI tools

Attribution models

Job description

Fannie Mae is seeking a Director to build and lead a new enterprise demand-generation capability within Segment Marketing. You will define strategy, customer journeys, and measurement to scale demand across Single-Family and Multifamily initiatives.

The role partners with Marketing and Sales leadership to align priorities, optimize campaigns, and drive qualified opportunities through long, relationship-based decision cycles.