Director of Demand Gen & Segment Marketing

The Fannie Mae; Washington (District of Columbia); On-site; USD 155,000 - 209,000; Full time

Job summary

Fannie Mae in Washington, DC seeks a Director of Demand Generation and Segment Marketing to build and lead an enterprise demand-generation capability across Single-Family and Multifamily segments. You will shape strategy, campaigns, and measurement while guiding a high-performing team in a complex B2B setting.

The role emphasizes integrated campaigns, account-based marketing, and collaboration with Sales, Marketing Analytics, and Product to drive qualified opportunities and revenue.

Qualifications

• 8 years of progressive experience in demand generation or related field.
• 5+ years of people-leadership experience.
• Experience building, scaling, or transforming demand-generation capabilities.
• Proven ability to develop and execute integrated, full-funnel marketing strategies.
• Experience marketing complex products or services through long, relationship-based cycles.
• Strong analytics, dashboards, campaign reporting, and attribution.
• Executive presence with senior leaders.
• Ability to lead through influence in a matrixed or regulated org.
• Curiosity and adaptability with AI in marketing.

Responsibilities

• Develop and lead an enterprise demand-generation strategy.
• Integrate demand generation into business planning and shared goals.
• Collaborate with Sales to prioritize accounts and improve lead handoff.
• Design and execute integrated campaigns for Single-Family and Multifamily audiences.
• Build repeatable frameworks for ABM, nurture journeys, and measurement.
• Use CRM and data to refine targeting and investment decisions.
• Define funnel stages, attribution, and pipeline reporting.
• Define reports with Marketing Data/Analytics to show outcomes.
• Coordinate with cross-functional partners to deliver cohesive campaigns.
• Lead and develop a high-performing team.

Skills

Demand generation

People leadership

Full-funnel marketing

Executive presentation

AI in marketing

Analytics & metrics

Influence in matrixed org

B2B marketing experience

Education

Bachelor’s or advanced degree

Tools

Salesforce

Adobe Experience Cloud

ABM platforms

Marketing automation

Customer data platforms

Web analytics

BI tools

Attribution models

Job description

Fannie Mae in Washington, DC seeks a Director of Demand Generation and Segment Marketing to build and lead an enterprise demand-generation capability across Single-Family and Multifamily segments. You will shape strategy, campaigns, and measurement while guiding a high-performing team in a complex B2B setting.

The role emphasizes integrated campaigns, account-based marketing, and collaboration with Sales, Marketing Analytics, and Product to drive qualified opportunities and revenue.