Head of Marketing & Acquisition - Sweepstakes - Remote

InterGame Ltd; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a dynamic and fast-growing sweepstakes casino brand as the Head of Marketing & Acquisition. This role offers the chance to shape marketing strategies and drive user growth across various digital channels. You'll own the performance marketing roadmap, manage budgets, and collaborate with teams to create compelling campaigns. Enjoy the flexibility of remote work while making a direct impact on brand growth. If you're passionate about gaming and have a strategic mindset, this opportunity is perfect for you.

Benefits

Competitive compensation

Performance-based incentives

Remote flexibility

Entrepreneurial autonomy

Qualifications

• 5+ years in performance marketing or growth, especially in sweepstakes or iCasino.
• Proven success in scaling user acquisition via paid media and influencers.

Responsibilities

• Lead multi-channel marketing plans for user acquisition in the US market.
• Analyze performance metrics to optimize campaigns and improve ROI.

Skills

Performance Marketing

User Acquisition

Digital Marketing Regulations

Data Analysis

Team Management

Tools

Meta

Google Ads

TikTok Ads

Job description

Head of Marketing & Acquisition - Sweepstakes - Remote

Location: Remote
Salary: Dependent on Experience | Ref: 37452

Are you ready to shape the marketing strategy of a fast-growing sweepstakes casino brand in the US?

My client is seeking a dynamic Head of Marketing & Acquisition to lead growth efforts across digital, affiliate, and influencer channels. This is a rare opportunity to join an ambitious business at an early stage, own the performance marketing roadmap, and make a direct impact on brand growth and player acquisition strategy.

Responsibilities:

• Lead the Marketing & Acquisition Strategy: Develop and execute a multi-channel marketing plan to drive user acquisition and engagement across the US market.
• Own User Growth KPIs: Manage budgets, optimize campaigns, and deliver measurable ROI across paid social, programmatic, SEO/ASO, influencer, and affiliate channels.
• Build & Manage Teams/Partners: Recruit, manage, or collaborate with agencies and freelancers across creative, media buying, and affiliate marketing.
• Drive Creative Messaging & Brand Positioning: Work closely with internal teams to create compelling campaigns that align with brand tone and sweepstakes regulations.
• Use Data to Optimize Performance: Analyze funnel metrics, A/B tests, and LTV/CAC ratios to improve customer acquisition cost and retention.
• Ensure Compliance: Work in accordance with state and federal laws related to sweepstakes and promotional gaming.

Requirements:

• 5+ years of performance marketing or growth experience in sweepstakes or iCasino.
• Proven track record of scaling user acquisition through paid media, influencers, affiliates, or viral loops.
• Deep understanding of U.S. digital marketing regulations and advertising platforms (Meta, Google, TikTok, etc).
• Comfortable working in a fast-paced, startup-style environment.
• Strategic mindset with hands-on execution capabilities.
• Passion for gaming and customer experience.

Why Join?

• Competitive compensation with performance-based incentives.
• Join a high-growth business with leadership support and resources.
• Full ownership of marketing strategy in a scalable, digital-first business.
• Remote flexibility and entrepreneurial autonomy.

InterGame is the only monthly magazine covering the international coin-op amusements and gaming industry.

InterGaming is the leading magazine covering the international land-based casino and gaming industry.

Published bimonthly, iNTERGAMINGi is the leading publication for the growing international online gaming industry.

An extensive annual buyers’ directory with more than 1,500 suppliers listed in the coin-op, casino and iGaming sectors.

All the latest innovations for children in the indoor play, edutainment, outdoor adventure and simulation sectors.

Coin-op Community covers the latest news for the UK’s amusements, attractions and leisure sectors.

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