Head of Marketing

Qencode; United States; Remote; USD 150,000 - 300,000; Full time

Job summary

Qencode is seeking a strategic Head of Marketing to lead marketing initiatives aimed at transforming their cutting-edge video technology. This role demands innovative thinking and experience in product marketing, enabling significant influence over the company's growth trajectory and marketing strategy.

Benefits

Education credit

Qualifications

• 8+ years experience in Product Marketing, Growth, Demand Gen or Head of Marketing.
• Proven scaling experience with Technical Startups or Enterprises.
• Ability to translate complex technical capabilities into compelling value propositions.

Responsibilities

• Architect and implement marketing programs and processes.
• Establish Qencode as a leading platform for video-enabled applications.
• Drive increased pipeline and meet revenue goals.

Skills

Product Marketing

Growth

Demand Generation

Data-Driven Insights

Marketing Analytics

Job description

Direct message the job poster from Qencode

Are you ready to democratize the future of video technology? At Qencode, we're not just at the cutting edge – we're redefining it! We've earned the trust of industry leaders including Fortune 500 like NVIDIA, AWS, and Google. Our groundbreaking Per-Title Encoding AI model, launched in 2019, has already transformed how media companies think about video compression to deliver maximum efficiency without sacrificing quality!

But we're just getting started! We're on a mission to change video APIs for developers worldwide, and we continue to ship updates like our latest Speech-to-Text for automatic subtitles and transcripts.

This is your chance to build something extraordinary from the ground up! You'll work hand-in-hand with our visionary leadership team to craft and execute go-to-market strategies that seamlessly blend product-led and sales-led growth. As the driving force behind our pipeline, you'll help shape the future of our company's success!

Grow as we grow! As our Head of marketing, you'll architect and implement the marketing programs and processes. We ship new products and enhancements quickly, and you'll be the mastermind turning each release into a market excitement that drives awareness and engagement!

Unlock partnership opportunities! We have phenomenal existing relationships with industry giants like NVIDIA, Google, Amazon, and more who are eager to co-market with us.

We're looking for an extreme owner who thrives on our test-and-learn philosophy. You'll have the autonomy to experiment, iterate, and make strategic decisions that directly impact our growth and bottom line!

If you're passionate about transforming cutting-edge technology into growth stories, if you get energized by the fast-paced startup environment where you can wear multiple hats and make company impacting decisions, and if you're ready to build something amazing – WE WANT YOU ON OUR TEAM!

Your Goals

• Establish Qencode as a leading platform for building video-enabled applications and elevate us as the go-to choice for our target buyers.
• Architect and launch an acquisition and engagement engine that drives increased pipeline and meets revenue goals.
• Scale multi-channel demand generation to deliver qualified sales pipeline at an effective cost per qualified lead. Optimize current channels and strategically expand into new ones to ensure a consistent and predictable flow of opportunities.
• Implement a comprehensive marketing analytics framework that improves accuracy and provides actionable, data-driven insights that lead to an improvement in overall marketing ROI.
• Optimize onboarding sequences and create growth experiments that help measurably accelerate time-to-value for new users. Re-engineer the self-service conversion funnel to increase the free-to-paid conversion rate that significantly contributes to ARR.

Qualifications

• 8+ years experience in Product Marketing, Growth, Demand Gen or as the Head of Marketing
• Proven 0-to-1 or 1-to-10 scaling experience with Technical Startups or Enterprises
• Experience building demand for both product-led and sales-led motions
• Ability to translate complex technical capabilities into compelling value propositions
• Skilled in ROI tracking and performance measurement fundamentals
• An opportunity to work on the latest video technology in a fast-paced and dynamic environment.
• Exposure to a wide range of work experience.
• Environment of innovation where new ideas are encouraged and rewarded.
• Work directly with the founding team.
• The opportunity to shape the future GTM strategy of Qencode
• The chance to lead and inspire the marketing team as we grow
• We offer an education credit (it's important to keep learning)
• 100% Remote position

About Us

Qencode is on a mission to develop cloud video APIs that democratize the latest video technology for developers around the world. Our platform combines transcoding, live streaming, storage, and global delivery in one unified API, leveraging the latest breakthroughs in artificial intelligence and video processing.

A trusted technology partner to the most demanding companies (including NVIDIA, AWS, Google, and DigitalOcean), Qencode serves clients ranging from high growth startups to Fortune 500 around the world.

We have several unique features, like machine-learning powered Per-Title Encoding which reduces file sizes 60% without quality loss, while supporting popular formats like HLS, MPEG-DASH, MP4 and WebM. With flexible customization and competitive pricing, we’re built for enterprise-scale deployment across any workflow.

Founded in 2017, Qencode is headquartered in Los Angeles, CA.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Strategy/Planning

• Industries

  IT Services and IT Consulting, Software Development, and Broadcast Media Production and Distribution

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