Head of Marketing

EssentiallySports; United States; Remote; USD 150,000 - 300,000; Full time

Job summary

EssentiallySports is seeking a Head of Marketing to lead its go-to-market strategy as a top sports media publication. This role is responsible for creating impactful digital brand strategies and engaging campaigns to enhance brand recall and drive new revenue opportunities. Ideal candidates will have a strong marketing background in digital-first environments, with proven success in driving brand growth and engagement.

Benefits

Flexible, remote-first work culture

Direct collaboration with top creators and talent

Creative freedom across brand initiatives

Qualifications

• 5+ years of marketing experience with a focus on digital-first brand building.
• Expertise in digital brand strategy and influencer marketing.
• Proven ability to develop and scale original IP and manage campaigns.

Responsibilities

• Define and execute the go-to-market strategy for EssentiallySports.
• Drive digital brand strategy and creative campaigns.
• Increase offline presence with media agencies and event planning.

Skills

Digital brand strategy

Influencer marketing

Branded content

Social media

Event planning

Job description

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Experience: 5+ Years in Marketing (Media & Digital-First Brands Preferred)

About EssentiallySports

EssentiallySports is one of the top 10 sports media publications in the country, known for delivering engaging and insightful sports content across digital platforms. We're building a future-ready media brand that speaks directly to modern fans while offering brands and agencies a powerful way to connect with passionate sports audiences.

Role Overview

We are looking for a Head of Marketing to define and execute EssentiallySports’ go-to-market strategy as a modern media brand. This is a high-impact leadership role where you will incept and drive digital brand strategy, original IP development, talent engagement, event planning, and creative campaigns. Your work will directly influence the brand’s halo across platforms, elevate brand recall, and unlock new revenue partnerships.

Key Goals

• Create a halo effect for the brand across digital platforms and increase brand recall among ES fans
• Generate earned media moments that build buzz and support sales efforts
• Position ES as a strategic content partner for brands and agencies
• Build offline presence with media agencies to enable partnership revenue
• Integrate branded content across all ES channels

Core Pillars of the Role

1. Digital Brand Strategy

• Work closely with the existing leadership team to:
• Define strategies for our main social channels (first point of interaction for fans and marketers)
• Align brand goals and talent integration across these channels
• Establish a unique digital tone of voice across all digital assets
• Conceptualize online fan activations such as watch parties, Twitter shows (potentially with influencers)

2. Original IP Creation

• Develop referencable IP that drives organic sharing and long-term brand equity
• Plan a mix of IP formats involving marquee and regular talent
• Execute both short-term activations and long-form scalable content initiatives
• Collaborate with marquee names to create exclusive, shareable content
• Identify and onboard micro-influencers (10K–100K followers) with high growth potential within the ES ecosystem
• Partner with talent agencies to explore co-branded events

4. Events and Activations

• Increase ES' offline presence with unique, buzzworthy brand activations
• Plan and execute tentpole events that reinforce the brand identity and support business goals

5. Creative Campaigns

• Work with internal teams to design creative brand campaigns
• Use paid media to amplify campaign reach and effectiveness
• Drive engagement, earned media, and business outcomes through integrated campaigns

Who You Are

• 5+ years of marketing experience in media, with a strong focus on digital-first brand building
• Expert in digital brand strategy, influencer marketing, branded content, and social media
• Proven ability to develop and scale original IP
• Experienced in event planning and execution
• Strong budget and campaign management skills in a startup or high-growth environment
• Ability to spark earned media moments that support business and sales
• A proactive self-starter who owns initiatives end-to-end
• Collaborative, strategic, and solution-oriented
• Bonus: Prior experience with media agencies, creator networks, or sports talent partnerships

What You Get

• A leadership role at one of the top 10 sports media publications in the country
• Flexible, remote-first work culture with a fast-paced, startup mindset
• Direct collaboration with top creators, talent, and brand partners
• Creative freedom and ownership across all brand and campaign initiatives
• A chance to work closely with the founding team in shaping the brand’s future

Ready to shape the next phase of EssentiallySports?

Apply now and become the creative force behind our brand evolution.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Art/Creative

• Industries

  Spectator Sports, Broadcast Media Production and Distribution, and Advertising Services

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