Head of Marketing

Pivotal Partners; United States; Remote; USD 165,000 - 335,000; Full time

Job summary

Pivotal Partners is seeking a Head of Marketing to build and scale its marketing function from the ground up. This role involves designing workflows, driving lead generation, and collaborating with the CEO to align marketing strategies with business objectives. The ideal candidate will have a strong B2B marketing background, experience with HubSpot, and a strategic mindset to execute impactful campaigns.

Qualifications

• Proven experience in B2B marketing and pipeline growth.
• Strong background in HubSpot optimization and data-driven strategies.
• Experience in executing high-impact events.

Responsibilities

• Design scalable workflows for marketing initiatives and budget allocation.
• Drive enterprise-level lead generation and conversion strategies.
• Collaborate with branding agencies for market positioning.

Skills

B2B marketing

Pipeline growth

Brand positioning

HubSpot optimization

Data-driven marketing

Event execution

Creative campaigns

Strategic thinking

Job description

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Operations | Strategy | Pivotal Partners

Pivotal Partners is exclusively partnered to scale a Series A ($53Mil) Accel Partners.

Currently sitting at $5m ARR having landed JPMorgan and Citi already, we have a goal to 4x revenue by the end of 2025, and plans to quadruple headcount in the next 12 months.

It is time to hire our founding Head of Marketing to own and scale our Marketing function from scratch, reporting directly into the CEO.

Role: Head of Marketing

Location: Anywhere US (Remote)

Key Responsibilities:

Here's what you'll be responsible for:

• Design scalable workflows for marketing initiatives, budget allocation, and performance evaluation.
• Drive enterprise-level lead generation, nurturing, and conversion strategies with a focus on Account-Based Marketing (ABM) when relevant.
• Partner with the CEO to ensure marketing strategies align with broader business objectives and drive company growth.

Brand Strategy & Market Launch

• Collaborate with branding agencies to create a distinct identity and establish competitive market positioning.
• Develop and execute a comprehensive go-to-market strategy, ensuring a seamless transition from stealth mode with impactful messaging and timely execution.
• Strategically plan and oversee the execution of industry conferences and networking events to maximize brand exposure, lead generation, and overall return on investment.

Ideal Candidate:

• Proven experience in B2B marketing, pipeline growth, and brand positioning.
• Strong background in HubSpot optimization and data-driven marketing strategies.
• Experience executing high-impact events and developing creative campaigns.
• Ability to work closely with executive leadership to translate vision into actionable marketing initiatives.
• Mindset: Operationally focused but capable of thinking strategically, with a proven track record of executing marketing plans that deliver measurable results.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Information Technology

• Industries

  Software Development and Information Services

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