Head of Marketing

Grapple Law; United States; Remote; USD 93,000 - 120,000; Full time

Job summary

Grapple, the AI-powered consumer-focused legal tech startup, is seeking a Head of Marketing to make Grapple a household name in the UK and beyond. This fully remote role reports to the Founder and includes shaping the marketing strategy, budget and data.

You will hire and manage channel specialists as the function grows, drive user growth, and build a creative, scalable marketing organization. Our mission is to help individuals navigate the system with confidence, while delivering measurable

Qualifications

• Proven B2C growth marketing leadership delivering a step change in users at a startup or scale-up.
• Highly data literate; able to let data tell a story about direction and growth.
• Management experience and building at least part of a team from scratch.

Responsibilities

• Grow Grapple to a household name in the UK and beyond.
• Own marketing strategy, budget and data; report to the Founder.
• Hire and manage channel specialists as the function grows.
• Lead a creative and structural build for the marketing function.
• Increase user numbers and ensure users are pleased with our services.
• Design channels and team structure to scale effectively.

Skills

Growth marketing leadership

Data-driven decision making

Team management

Job description

Head of Marketing, Grapple

£70,000 to £90,000 + performance-related bonus
Fully remote, with a London office when you want it

About Grapple

Legal services have always been rationed, but Grapple is ending that.

We are the AI lawyer for people getting beaten by the system, never for businesses.

Since launch in September 2025 we have more than 10,000 monthly active users.

Over £2M in settlements has been negotiated for our clients through our Grapple Negotiate paid service.

Our 800 plus Google and Trustpilot reviews are almost all five stars, and our users love us. Here’s a national press item too:

https://www.mirror.co.uk/news/uk-news/woman-becomes-first-person-uk-36396901

The team today comprises the CEO (an employment law solicitor), two developers, one tech support, one content, one client success, a marketing manager and a senior business admin.

We care about creativity, health and wellbeing, and working in a way that fits your life.

Our ambition is not just a better legal chatbot. It is to develop an AI to cover every area of consumer law where an ordinary person gets beaten by a system with deeper pockets, firstly across the UK and then into international markets. UK employment law is our starting point.

About the role

• We are looking for a marketing leader to grow us to a household name in the UK and beyond.
• Reporting directly to the Founder of Grapple, you will own the marketing strategy, budget and the data.
• You will hire and manage your own channel specialists as the function grows.
• This job will feel like a creative and structural build.
• What we care most about is that the user number increases, and that our users are pleased with our services.
• How you get there, which channels you use, how you shape your team, is yours to design.

Who we are looking for

• Proven B2C growth marketing leadership where you have taken a consumer product through a step change in users at a startup or scale-up.
• Highly data literate and able to let data tell a story about where we head to next.
• Management experience & having built at least part of a team from scratch.
• Regulated or sensitive-sector experience is a plus (legal, finance, insurance, health): our users are often stressed and vulnerable, and their stories need handling with care.
• Alignment with our mission: social justice for individuals.