Head of Marketing

Grapple; United States; Remote; USD 93,000 - 120,000; Full time

Job summary

Grapple is seeking a Head of Marketing to scale its UK presence and extend into international markets. You will own the marketing strategy, budget, and data, while building and leading a growing team of channel specialists. This role emphasizes creativity, data-led decision making, and mission-driven growth.

You will shape how we reach consumers, measure impact, and optimise channels to convert awareness into loyal users of Grapple’s legal AI services.

Qualifications

• Proven B2C growth marketing leadership in startups or scale-ups.
• Highly data literate and able to tell data-driven stories.
• Experience building and leading teams from scratch.
• Experience in regulated or sensitive sectors is a plus.

Responsibilities

• Own the marketing strategy, budget, and data.
• Hire and manage channel specialists as the function grows.
• Drive user growth to make Grapple a household name.
• Shape channels and team structure to fit strategy.

Job description

Head of Marketing, Grapple

£70,000 to £90,000 + performance-related bonus
Fully remote, with a London office when you want it

About Grapple

Legal services have always been rationed, but Grapple is ending that.

We are the AI lawyer for people getting beaten by the system, never for businesses.

Since launch in September 2025 we have more than 10,000 monthly active users.

Over £2M in settlements has been negotiated for our clients through our Grapple Negotiate paid service.

Our 800 plus Google and Trustpilot reviews are almost all five stars, and our users love us. Here’s a national press item too:

https://www.mirror.co.uk/news/uk-news/woman-becomes-first-person-uk-36396901

The team today comprises the CEO (an employment law solicitor), two developers, one tech support, one content, one client success, a marketing manager and a senior business admin.

We care about creativity, health and wellbeing, and working in a way that fits your life.

Our ambition is not just a better legal chatbot. It is to develop an AI to cover every area of consumer law where an ordinary person gets beaten by a system with deeper pockets, firstly across the UK and then into international markets. UK employment law is our starting point.

About the role

• We are looking for a marketing leader to grow us to a household name in the UK and beyond.
• Reporting directly to the Founder of Grapple, you will own the marketing strategy, budget and the data.
• You will hire and manage your own channel specialists as the function grows.
• This job will feel like a creative and structural build.
• What we care most about is that the user number increases, and that our users are pleased with our services.
• How you get there, which channels you use, how you shape your team, is yours to design.

Who we are looking for

• Proven B2C growth marketing leadership where you have taken a consumer product through a step change in users at a startup or scale-up.
• Highly data literate and able to let data tell a story about where we head to next.
• Management experience & having built at least part of a team from scratch.
• Regulated or sensitive-sector experience is a plus (legal, finance, insurance, health): our users are often stressed and vulnerable, and their stories need handling with care.
• Alignment with our mission: social justice for individuals.