Marketing Director

Grand Charter; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, and Eye insurance

401k with strong employer match

Competitive compensation

Job summary

Grand Charter in New York is seeking a senior marketing leader to own and build the marketing function. You will set strategy and run the engine across brand, content, organic social, and paid acquisition, while mentoring a growing team.

If you want real ownership in a fast-moving legal tech company, this role offers a chance to shape how Grand Charter shows up in the market. Through in-house processes, campaigns, events, and cross-functional partnership, you will drive the company’s market

Qualifications

• 4+ years of marketing leadership experience, preferably in B2B SaaS or legal tech.
• Proven ownership of paid acquisition end-to-end from strategy to reporting.
• Strong organic social and content strategy across LinkedIn, IG, Facebook, TikTok.
• Experience managing people, agencies, or freelance creators.
• Builder's mindset with ability to establish structure, processes, and strategy.
• Brand voice and visual consistency with professional, engaging output.

Responsibilities

• Own marketing strategy and execution across brand, content, organic social, and paid acquisition.
• Lead transition of marketing in-house, building processes and systems from the ground up.
• Run and optimize paid campaigns across Meta and Google, owning budget, targeting, and performance.
• Oversee organic social across LinkedIn, Instagram, Facebook, and TikTok, including creator management.
• Mentor junior marketing team members as the function grows.
• Partner with leadership, design, and operations to shape Grand Charter's market presence.
• Own marketing for events, launches, and campaigns across product lines.

Skills

Marketing leadership

B2B SaaS marketing

Brand strategy

People management

Content strategy

Paid acquisition

Agency management

Education

Bachelor's in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Marketing automation / CRM

Job description

We're looking for a senior marketing leader to own and build the marketing function at Grand Charter. You'll set the strategy and run the engine across brand, organic social, paid acquisition, and content while managing and mentoring a growing team. If you want real ownership of how a fast moving legal tech company shows up in the world, this role is for you.

What you'll do

• Own marketing strategy and execution across brand, content, organic social, and paid acquisition
• Lead the transition of marketing in-house, building processes and systems from the ground up
• Run and optimize paid campaigns across Meta and Google, owning budget, targeting, and performance
• Oversee organic social across LinkedIn, Instagram, Facebook, and TikTok, including managing outside creators for UGC and video content
• Manage and mentor junior marketing team members as the function grows
• Partner directly with leadership, design, and operations to shape how Grand Charter shows up in the market
• Own marketing for events, launches, and campaigns across our product lines

What we're looking for

• 4+ years of marketing experience, ideally in B2B SaaS, legal tech, or another fast moving startup environment
• Proven experience owning paid acquisition end to end, from strategy to reporting
• Strong grasp of organic social and content strategy across LinkedIn, Instagram, Facebook, and TikTok
• Experience managing people, agencies, or freelance creators
• A builder's mindset - comfortable creating structure, process, and strategy
• Sharp instincts for brand voice and visual consistency, professional but never boring
• Excellent communication and organizational skills, with the ability to context switch rapidly
• Bonus points if you've brought a marketing function in house or built one from scratch

Benefits

• Medical, Dental, and Eye insurance coverage
• 401k with strong employer match
• Competitive compensation

Fair chance hiring

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable fair chance laws.