Head of Marketing

Code3; United States; Remote; USD 155,000 - 180,000; Full time

Benefits offered by this job

Remote-first culture

Comprehensive benefits (medical, DAC,

Retirement program

Job summary

Code3, a leading marketing agency in the United States, seeks an experienced Head of Marketing to define the company’s positioning, build a modern marketing engine, and drive demand through strategic initiatives. You’ll lead brand, thought leadership, events and PR while partnering with Growth and Sales to accelerate pipeline.

Reporting to the Chief Revenue Officer, you will own the annual plan, budget and operating model, guiding a lean team and external partners to deliver outsized impact and

Qualifications

• BA or BS degree required.
• 10+ years of B2B marketing experience, ideally within an agency, consultancy, technology company, or other professional services.
• Experience building or evolving a brand and marketing function with strong demand generation impact.
• Demonstrated ability to connect marketing strategy to pipeline and commercial outcomes.
• Strong brand and positioning instincts with the ability to translate complex capabilities into simple stories.
• Experience developing thought leadership, proprietary research, executive visibility, ABM, events, PR, partnerships and paid distribution.
• Experience partnering with Sales, Growth or Business Development teams.
• Exceptional writing, storytelling and executive presence.
• Bias toward action and comfort operating in a fast-paced, lean-team environment.

Responsibilities

• Define and evolve Code3’s positioning and go-to-market narrative, creating a clear and differentiated answer to why Code3 and why now.
• Identify topics and market conversations Code3 should own and build sustained thought leadership and IP around them.
• Build executive visibility programs that establish Code3 leaders and subject matter experts as credible voices in the market.
• Partner with Growth leadership to define priority accounts and audiences and build an account-based marketing strategy.
• Develop marketing programs that create and accelerate pipeline, with measurement across awareness and revenue.
• Create a focused events and experiences strategy with executive dinners, webinars and partnerships.
• Turn Code3’s client work and partnerships into compelling stories, case studies and PR opportunities.
• Own Code3’s marketing strategy, annual plan and budget with a lean internal team and external partners.
• Establish priorities and operating rhythms for a growing marketing function.

Skills

B2B marketing

Brand strategy

Thought leadership

Executive visibility

Storytelling

Education

BA or BS degree

Job description

About Code3

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

With teams across the U.S., you’ll find more than a job at Code3. You’ll find a place to grow, make an impact, and do your best work alongside a team that’s invested in your success.

We are searching for an experienced Head of Marketing to lead Code3’s marketing strategy and function. In this role, you’ll define what Code3 should be known for, identify the audiences and accounts that matter most, and build a marketing engine that strengthens our reputation, creates demand and contributes meaningfully to growth. You’ll own the full marketing ecosystem—from brand and positioning to thought leadership, content, executive visibility, events, PR, partnerships and demand generation. Reporting to our Chief Revenue Officer, you’ll work closely with our Growth team, executive leadership and senior subject matter experts across the agency. This is a hands‑on leadership role for a builder who can set the strategy, create the operating model and execute alongside a lean internal team and external partners.

What You’ll Do

• Define and evolve Code3’s positioning and go-to-market narrative, creating a clear and differentiated answer to why Code3 and why now


• Identify the few topics and market conversations Code3 should own and build sustained thought leadership and proprietary IP around them


• Build executive visibility programs that establish Code3 leaders and subject matter experts as credible voices in the market


• Partner closely with Growth leadership to define priority accounts and audiences and build an account-based marketing strategy that increases awareness, engagement and opportunity


• Develop marketing programs that create and accelerate pipeline, with clear measurement across awareness, engagement, account penetration and marketing‑influenced revenue


• Create a focused events and experiences strategy, including executive dinners, roundtables, webinars, partner programming and key industry moments


• Turn Code3’s strongest client work, platform relationships and expertise into compelling stories, case studies, awards, PR opportunities and co‑marketing programs


• Own Code3’s marketing strategy, annual plan and budget, leading a lean internal team and external partners across PR, research, events, design and production


• Establish clear priorities and operating rhythms that allow a small team to produce outsized impact and build the marketing organization over time based on demonstrated business needs

Who Will Love This Role

• A strategic marketer who is equally comfortable developing positioning with the executive team and rolling up their sleeves to get something into market


• A builder who sees the opportunity to create a modern marketing function rather than simply manage an existing playbook


• A commercially minded leader who believes marketing should build reputation, create demand and contribute to pipeline—not just generate activity


• A sharp storyteller who can turn Code3’s people, expertise, client work and partnerships into distinctive ideas the market remembers


• A collaborative leader who can work across Growth, Client Partnership, Activation and executive leadership to turn agency expertise into market-facing programs

You Should Have

• BA or BS degree


• 10+ years of B2B marketing experience, ideally within an agency, consultancy, technology company, or other high‑consideration professional services business


• Experience building or significantly evolving a brand and marketing function, with a strong understanding of how B2B marketing creates demand and influences complex sales cycles


• Demonstrated ability to connect marketing strategy to pipeline and commercial outcomes


• Strong brand and positioning instincts, with the ability to translate complex capabilities into simple, differentiated stories


• Experience developing thought leadership, proprietary research, executive visibility, account‑based marketing, events, PR, partnerships and paid distribution


• Experience partnering closely with Sales, Growth or Business Development teams


• Exceptional writing, storytelling, communication and executive presence


• A bias toward action and comfort operating in an entrepreneurial, fast‑moving environment with a lean team


• Agency experience is highly valued, particularly within media, digital, creative, performance marketing or technology‑enabled agencies

Salary Information

Compensation for this role is a combination of base salary, commission, and performance bonuses tied to revenue targets.

The base salary range will be determined based on the candidate’s experience and geographic location. Certain positions may also be eligible for a bonus, with eligibility and details discussed during the recruitment process. For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.

Salary Range

$155,000—$180,000 USD

Working at Code3

At Code3, we believe great work happens when people feel supported, trusted, and empowered to do their best. We’re proud to offer a competitive rewards package, meaningful opportunities for growth, and a culture that’s collaborative, inclusive, and—most importantly—human.

Here’s What You Can Expect As a Coder

• Remote‑first workplace designed to support flexibility and connection


• Comprehensive medical, dental, and vision benefits, plus a generous retirement program


• Thoughtful parental leave and return‑to‑work program


• Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December


• Ongoing learning and development opportunities to help you grow your skills and career


• A commitment to transparent DEIB practices and building a workplace where everyone can thrive

A Few Things to Know

All candidates who receive an offer will be required to successfully complete a background check.

Want to get to know us a little better? Check out Life at Code3 to learn more about our people, culture, and what it’s like to be a Coder.

Our Interview Process

During this first call, we’ll get to know you, learn more about your experience, and talk about what you’re looking for in your next opportunity. We’ll also explore alignment with our company and values, and depending on the role, we may ask a few technical or role‑specific questions. From there, the process can look a little different depending on the role. You can expect to meet several members of the team and, for some positions, complete a skills assessment such as a Take‑Home Assignment or Live Exercise. We’ll make sure you know what to expect every step of the way. Your Talent Acquisition partner will walk you through the full process during your initial conversation.

Inclusive Workforce

At Code3, we’re committed to creating a culture where people from all backgrounds feel welcome, supported, and empowered to bring their authentic selves to work. We want every Coder to feel included and have the opportunity to contribute fully to our vision and goals. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location where the candidate is applying.

If you have an accessibility need or would benefit from an accommodation during the application or interview process, please let us know at [e-mail]. We’re happy to work with you to make the process as comfortable and accessible as possible.

Privacy Policy

For more information about the data we collect and how we use it, please refer to our Privacy Policy.

We use AI technology to help streamline parts of our hiring workflow. People are at the heart of our hiring process, and all candidate decisions are made by our Talent Acquisition Team.