Senior Strategist, Paid Search B2B

Code3; United States; Remote; USD 82,000 - 106,000; Full time

Benefits offered by this job

Remote‑first workplace

Competitive benefits

Retirement program

Parental leave

Flexible Time Off

Job summary

Code3 is seeking a Senior Strategist, Paid Search B2B, to lead paid search strategy, activation and thought leadership for a portfolio of B2B clients. You’ll drive demand across the buyer journey, from lead generation to pipeline and revenue outcomes, collaborating with cross-disciplinary teams.

You’ll stay ahead of trends and ensure paid search aligns with broader media and demand-gen ecosystem, working with both challenger and enterprise accounts to optimize performance and client outcomes.

Qualifications

• 4-6 years of hands-on paid search experience in B2B settings.
• Proven ability to develop and optimize SEM programs driving lead and revenue.
• Experience aligning search strategy with client business objectives.

Responsibilities

• Provide paid search strategy & conduct routine audits on portfolio of B2B accounts across Google and Microsoft.
• Develop paid search strategies to generate qualified leads, opportunities and sales pipeline.
• Deliver activation excellence on campaign builds, pacing and optimization.
• Perform keyword research, write ad copy, optimize bids and meet KPIs.
• QA campaign builds, landing pages, URL tags and measurement studies.
• Leverage CRM, marketing automation and analytics to evaluate performance beyond conversions.
• Partner with clients and teams to connect paid search to lead quality and revenue.
• Be a storyteller turning complex strategies into campaign recommendations.
• Maintain high standards in media planning, budgeting and performance analysis.
• Cultivate client relationships with POVs and industry updates.

Skills

Paid search strategy

Lead generation

Sales pipeline

CRM data analysis

Campaign optimization

Client relationships

Digital marketing knowledge

Tools

Salesforce

HubSpot

Marketo

Job description

About Code3

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll‑stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

With teams across the U.S., you’ll find more than a job at Code3. You’ll find a place to grow, make an impact, and do your best work alongside a team that’s invested in your success.

The Opportunity

As a Senior Strategist, Paid Search B2B, you’ll be responsible for leading paid search strategy, activation and thought leadership across a portfolio of B2B clients. You’ll bring a strong understanding of how search can drive demand throughout the B2B buyer journey, from initial consideration and lead generation through qualified opportunities, pipeline and revenue.

You have a deep passion for staying on top of trends and understand how paid search fits into the broader B2B media and demand generation ecosystem. You’ll work closely with cross‑disciplinary teams across both challenger and enterprise accounts, managing performance, driving growth and helping clients shift their thinking beyond basic campaign metrics to connect paid search investment with broader marketing, sales and business outcomes.

What you’ll do:

• Provide paid search strategy & conduct routine audits on your portfolio of B2B accounts across platforms (Google and Microsoft) and tactics (Brand, Non‑Brand, PMAX, Demand Gen, Competitor, and other emerging search opportunities)
• Develop paid search strategies designed to generate qualified leads, opportunities, and sales pipeline, aligning campaign strategy with each client’s business objectives
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage CRM, marketing automation and analytics data to evaluate paid search performance beyond the initial website conversion and identify the campaigns, keywords and audiences driving the greatest business value
• Partner with client and internal teams to develop measurement approaches and feedback loops that connect paid search activity to lead quality, sales outcomes, pipeline, and revenue
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain high standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Who will love this role:

• A paid search marketer who is passionate about the ever‑changing media landscape and the evolving role search plays within B2B marketing
• A data‑driven decision‑maker who enjoys connecting media performance to lead quality, pipeline and business growth
• Someone who is curious about the full customer journey and wants to understand what happens after a prospect converts
• A people person who enjoys building close relationships with teams, partners, and clients
• Someone who is passionate about sharing thought leadership and new ideas through presentations, blogs, and other content channels
• A problem solver with the ability to develop creative solutions

You should have:

• 4-6 years of hands‑on paid search experience, including substantial experience developing and optimizing SEM programs for B2B organizations with lead‑generation, pipeline and revenue objectives
• Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities and sales pipeline
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion; experience with platforms such as Salesforce, HubSpot, Marketo or similar strongly preferred
• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, etc.)

The base salary range will be determined based on the candidate’s experience and geographic location. Certain positions may also be eligible for a bonus, with eligibility and details discussed during the recruitment process. For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.

Salary Range

$82,000—$106,000 USD

Working at Code3

At Code3, we believe great work happens when people feel supported, trusted, and empowered to do their best. We’re proud to offer a competitive rewards package, meaningful opportunities for growth, and a culture that’s collaborative, inclusive, and—most importantly—human.

Here’s what you can expect as a Coder:

• Remote‑first workplace designed to support flexibility and connection
• Comprehensive medical, dental, and vision benefits, plus a generous retirement program
• Thoughtful parental leave and return‑to‑work program
• Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December
• Ongoing learning and development opportunitiesto help you grow your skills and career
• A commitment to transparent DEIB practicesand building a workplace where everyone can thrive

A Few Things to Know

All candidates who receive an offer will be required to successfully complete a background check.

Want to get to know us a little better? Check out Life at Code3 to learn more about our people, culture, and what it’s like to be a Coder.

Our Interview Process

During this first call, we’ll get to know you, learn more about your experience, and talk about what you’re looking for in your next opportunity. We’ll also explore alignment with our company and values, and depending on the role, we may ask a few technical or role‑specific questions. From there, the process can look a little different depending on the role. You can expect to meet several members of the team and, for some positions, complete a skills assessment such as a Take‑Home Assignment or Live Exercise.We’ll make sure you know what to expect every step of the way. Your Talent Acquisition partner will walk you through the full process during your initial conversation.

Inclusive Workforce

At Code3, we’re committed to creating a culture where people from all backgrounds feel welcome, supported, and empowered to bring their authentic selves to work. We want every Coder to feel included and have the opportunity to contribute fully to our vision and goals.All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location where the candidate is applying.

If you have an accessibility need or would benefit from an accommodation during the application or interview process, please let us know at [e-mail]. We’re happy to work with you to make the process as comfortable and accessible as possible.

For more information about the data we collect and how we use it, please refer to our Privacy Policy.

We use AI technology to help streamline parts of our hiring workflow. People are at the heart of our hiring process, and all candidate decisions are made by our Talent Acquisition Team.