Head of Marketing

Beacon Hill; Stoughton (MA); Hybrid; USD 108,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Beacon Hill, a dynamic B2B brand, seeks a Head of Marketing to drive demand generation, brand growth, and revenue performance. This hands-on leader will shape strategy, oversee digital marketing, and mentor a growing team while partnering with Sales and executive leadership.

The ideal candidate has 18+ years in B2B marketing, a proven pipeline track record, and strong expertise in SEO, paid media, content, HubSpot, and Salesforce.

Qualifications

• 18+ years of B2B marketing experience with a proven ability to generate pipeline.
• Experience leading demand generation, brand-building, and revenue-focused campaigns.
• Hands-on expertise in SEO, PPC, CRO, and digital analytics.

Responsibilities

• Lead marketing strategy, demand generation, and brand growth across channels.
• Oversee SEO, paid media, website optimization, and analytics.
• Manage HubSpot, Salesforce, and marketing operations; guide content, events, and trade shows.
• Develop and mentor a high-performing marketing team in a hybrid environment.

Skills

B2B marketing

Demand generation

Lead generation

SEO

Paid media

Marketing analytics

HubSpot

Salesforce

Content marketing

Brand management

Team leadership

Strategic planning

Digital marketing

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Analytics platforms

Google Analytics

Job description

Head of Marketing to $180K - Lead Growth for a Dynamic B2B Brand!

Our client, a leading provider of corporate engagement and event experiences, is seeking a Head of Marketing to drive demand generation, brand growth, and revenue performance. This hands-on leadership role will oversee marketing strategy, digital performance, and team development while partnering closely with Sales and executive leadership. The ideal candidate brings 18+ years of B2B marketing experience with a strong track record of generating pipeline and leading high-performing teams.

• Location: Stoughton, MA
• Work Model: Hybrid
• Degree: Preferred
• Responsibilities include leading marketing strategy and growth initiatives; driving lead generation and pipeline performance; overseeing SEO, paid media, website optimization, and marketing analytics; managing HubSpot, Salesforce, and marketing operations; directing content, brand, trade show, and experiential marketing efforts; and leading a team while remaining involved in execution.
• The ideal candidate possesses extensive B2B demand generation experience; strong sales alignment and revenue-focused marketing expertise; hands-on knowledge of SEO, PPC, CRO, and digital marketing; experience with HubSpot, Salesforce, and analytics platforms; proven team leadership skills; and a player-coach mindset with the ability to balance strategy and execution.

Join a vibrant, collaborative organization offering hybrid flexibility, strong compensation, and the opportunity to shape the future of a growing brand!

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents:

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Benefits Information:

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.