Head of Marketing

Inato; Northern (KY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Inato is seeking a seasoned marketing leader to accelerate growth for its enterprise SaaS platform. You will lead the marketing organization, set strategy, and coach a high-performing team to drive pipeline and customer engagement.

You will build an account-based marketing program for enterprise sponsors, partner with Sales on integrated campaigns, shape product messaging, and develop programs that deepen executive relationships and adoption across strategic accounts.

Qualifications

• Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.
• Proven success building and scaling account-based marketing programs for large strategic accounts.
• Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.
• Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning
• Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.
• Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.
• Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.
• Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.

Responsibilities

• Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.
• Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.
• Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.
• Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.
• Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.
• Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.
• Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.

Skills

B2B SaaS marketing

Account-based marketing

Product marketing

Go-to-market strategy

Leadership and coaching

Cross-functional collaboration

Data-driven decision making

Job description

Who We Are

Inato is a Tech for Good company striving to bring clinical research to each and every patient, regardless of who they are or where they live. To do this, we are building the world's first clinical trial platform to create greater visibility, access, and engagement across a more diverse population of doctors and their patients.

Drug development is a challenging, intellectually complex, and rewarding endeavor: we enable global pharmaceutical companies to confidently partner with community-based researchers to increase patient access to the latest medical innovations. Our AI-powered platform currently offers clinical trials from leading companies to over 5,500 sites across the globe and we are well poised for growth in 2026.

We are a growing team of passionate pharmaceutical experts, software and AI engineers, professional services members, and many more—all bringing their unique perspectives to solve the challenges facing clinical research.

Inato is the recent recipient of Fast Company’s Most Innovative Companies of 2024, Fierce Healthcare’s Fierce 15, and Built In's Best Places to Work 2025.

Key Responsibilities

• Lead and develop the marketing organization, providing strategic direction, prioritization, coaching, and career development for the existing team.

• Build and scale an account-based marketing strategy focused on enterprise sponsors and strategic partnerships.

• Partner closely with Sales to develop integrated campaigns that accelerate pipeline creation, deal progression, and customer expansion.

• Shape Inato's product marketing strategy while developing internal product marketing expertise across the team, ensuring clear positioning, differentiated messaging, and effective go-to-market execution.

• Develop customer marketing programs that increase adoption, strengthen executive relationships, and create customer advocacy.

• Establish marketing goals, metrics, and operating rhythms that connect marketing investments to business outcomes.

• Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership to ensure consistent go-to-market execution.

Ideal Background & Experience

• Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions.

• Proven success building and scaling account-based marketing programs for large strategic accounts.

• Deep product marketing expertise, with a track record of establishing positioning, messaging, and go-to-market strategy while coaching and developing product marketing talent.

• Knowledge of the communications function and experience collaborating with communications teams to create consistent, effective messaging and positioning

• Demonstrated ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees.

• Experience leading and developing high-performing marketing teams, with a passion for coaching and growing talent.

• Analytical and data-driven, with a focus on business outcomes over traditional marketing activity metrics.

• Comfortable operating in a fast-moving environment where strategy and execution go hand in hand.

Success Looks Like

• Marketing is a strategic partner to Sales in winning and expanding enterprise customers.

• Clear positioning that differentiates Inato across sponsors, sites, and strategic partners.

• Highly targeted marketing programs that deepen engagement with priority accounts.

• A focused, high-performing marketing organization with clear priorities, growing internal capabilities, and measurable business impact.