Generalist Marketer

Mintlify; San Francisco (CA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Equity

PTO 20 days

Wellness stipend

Health, dental, vision

Transit benefits

Lunch and dinners

Annual team offsite

Job summary

Mintlify in San Francisco is seeking a versatile Marketing Generalist to join a small team and drive content creation, field marketing initiatives, and product marketing initiatives across channels.

You’ll own programs end-to-end on a lean team, craft developer-focused messaging, manage social content across X and LinkedIn, and help grow our PLG and sales-assisted motions through creative campaigns and measurement.

Qualifications

• 2-5 years of experience at an early-stage startup in marketing.
• Strong executional and strategic skills, able to own programs end-to-end on a small team.
• Hybrid GTM experience: comfortable with PLG and sales-assisted motions.
• Experience in the dev tools or technical B2B audience space is a plus.

Responsibilities

• Build repeatable content and campaigns that scale (monthly series, playbooks).
• Create content for Mintlify social platforms (X, LinkedIn, etc.).
• Help with field marketing and product marketing initiatives as needed.
• Write for developers with insight into how they discover and evaluate tools.
• Develop creative ways to reach and market to customers.
• Track metrics (pipeline influenced, meetings, signups, cost per meeting) and optimize them.

Skills

Startup marketing experience

Execution + strategy

Hybrid GTM

DevTools/B2B space

Social media milestones

Job description

Why Mintlify?

We’re on a mission to empower builders.

• Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

• Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

• Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.

What you’ll work on here

• Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content

• Creating content for all Mintlify social media platforms (X, LinkedIn, others)

• Assisting with field marketing and product marketing initiatives as necessary

• Writing for developers – with a strong understanding of how developers discover and evaluate tools

• Coming up with creative ways to reach and market to our customers

• Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table

• 2-5 years of experience at an early-stage startup, ideally within the marketing department

• Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction

• Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)

• Experience working in the dev tools or technical B2B audience space

• Bonus Points: Experience posting on at least one social media platform in a public capacity – ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we’re quick to iterate when something isn’t landing. You’ll find the sweet spot between the projects that energize you and the goals that move the business forward. You’ll test new channels, explore new ideas, and own the results. You’ll ship work that people actually see.

Company Benefits:

• Competitive compensation and equity

• 20 days paid time off every year

• 401k or RRSP

• $420/month wellness stipend

• 100% coverage for Health, dental, vision (within the US)

• Free Ubers to and from the Mintlify office

• Free lunch and dinners while working at the Mintlify office

• Annual team offsite (previously went to Alaska, Hawaii)