Head of Marketing

Recruiting from Scratch LLC; New York (NY); Presencial; USD 230.000 - 275.000; Jornada completa

Descripción de la vacante

Recruiting from Scratch LLC seeks a Head of Marketing to build and lead the U.S. marketing function from the ground up for an early-stage cybersecurity company. You will own positioning, category narrative, and brand development to establish a recognizable voice in the market.

You will partner with the founders to define strategy, scale the marketing organization, and create demand-generation programs, events, and partnerships that drive pipeline and growth.

Formación

• Experience at the Director or Senior Director level in Growth, Demand Generation, or a broadly scoped marketing leadership role.
• Demonstrated ability to hire, build, and lead a marketing function.
• Experience creating marketing strategy in an early-stage or high-growth environment.
• Strong background across demand generation, events, partnerships, content, and brand positioning.
• Able to develop a compelling category narrative around a technical product.
• Experience translating complex technology into messaging that resonates with enterprise buyers.
• Strong understanding of how marketing should support enterprise sales and pipeline creation.
• Comfortable building targeted campaigns and vertical GTM programs.
• Willing to remain hands-on while building the team and long-term strategy.
• Based in the United States.

Responsabilidades

• Build and lead the company’s U.S. marketing function from the ground up.
• Hire and develop the marketing team as the company scales.
• Own the company’s positioning and category narrative around autonomous security.
• Develop a high-signal brand that establishes the company as a recognizable voice within cybersecurity.
• Own thought leadership across channels including LinkedIn, X, interviews, and other industry platforms.
• Build and run a recurring webinar program featuring customers, product updates, industry topics, and analysts.
• Develop the company’s event strategy across major cybersecurity conferences and industry gatherings.
• Create targeted event experiences including sponsorships, dinners, meetups, and other opportunities to engage directly with buyers.
• Develop partnerships across the AI, developer, and cybersecurity ecosystems and turn those relationships into meaningful market announcements.
• Build a recurring program for publishing model evaluations and technical findings.
• Help grow the company’s ethical hacker and security findings programs.
• Partner closely with Sales to support outbound efforts with strong messaging, collateral, and targeted vertical campaigns.
• Develop marketing strategies that generate awareness and pipeline as the go-to-market organization scales.
• Work directly with the founders to determine where the company should invest its marketing resources.
• Own both brand and demand generation, rather than operating within a narrowly defined marketing function.

Conocimientos

Marketing leadership

Growth marketing

Demand generation

Events

Partnerships

Content creation

Brand positioning

Enterprise sales alignment

Team building

Independent operator

Descripción del empleo

Who is Recruiting from Scratch: Recruiting from Scratch is a specialized talent firm dedicated to helping companies build exceptional teams. We partner closely with our clients to deeply understand their needs, then connect them with top-tier candidates who are not only highly skilled but also the right fit for the company’s culture and vision. Our mission is simple: place the best people in the right roles to drive long-term success for both clients and candidates.

https://www.recruitingfromscratch.com/

Title of the Role: Head of Marketing

Location: New York

Company Stage of Funding: Venture-Backed Early-Stage Company

Company Description

We’re representing an early-stage cybersecurity company building an autonomous security team for the enterprise. The company is developing a new approach to how organizations identify and address security issues using AI and automation.

The company is backed by 8VC and prominent technology executives and founders and is now hiring its first U.S. Head of Marketing.

This is a foundational marketing leadership role with the opportunity to define the company’s brand, demand-generation strategy, and category narrative from the ground up while building the marketing organization alongside the founders.

What You Will Do

• Build and lead the company’s U.S. marketing function from the ground up.
• Hire and develop the marketing team as the company scales.
• Own the company’s positioning and category narrative around autonomous security.
• Develop a high-signal brand that establishes the company as a recognizable voice within cybersecurity.
• Own thought leadership across channels including LinkedIn, X, interviews, and other industry platforms.
• Build and run a recurring webinar program featuring customers, product updates, industry topics, and analysts.
• Develop the company’s event strategy across major cybersecurity conferences and industry gatherings.
• Create targeted event experiences including sponsorships, dinners, meetups, and other opportunities to engage directly with buyers.
• Develop partnerships across the AI, developer, and cybersecurity ecosystems and turn those relationships into meaningful market announcements.
• Build a recurring program for publishing model evaluations and technical findings.
• Help grow the company’s ethical hacker and security findings programs.
• Partner closely with Sales to support outbound efforts with strong messaging, collateral, and targeted vertical campaigns.
• Develop marketing strategies that generate awareness and pipeline as the go-to-market organization scales.
• Work directly with the founders to determine where the company should invest its marketing resources.
• Own both brand and demand generation, rather than operating within a narrowly defined marketing function.

Ideal Background

• Experience at the Director or Senior Director level in Growth, Demand Generation, or a similarly broad marketing leadership role.
• Demonstrated ability to hire, build, and lead a marketing function.
• Experience creating marketing strategy in an early-stage or high-growth environment.
• Strong background across demand generation, events, partnerships, content, and brand positioning.
• Able to develop a compelling category narrative around a technical product.
• Experience translating complex technology into messaging that resonates with enterprise buyers.
• Strong understanding of how marketing should support enterprise sales and pipeline creation.
• Comfortable building targeted campaigns and vertical-specific GTM programs.
• Able to operate with significant independence rather than inheriting an established marketing organization and playbook.
• Comfortable working directly with founders and senior leadership.
• Willing to remain hands-on while simultaneously building the team and long-term marketing strategy.
• Based in the United States.

Preferred

• Previous experience in cybersecurity.
• Track record of building market presence and pipeline at a high-growth security company.
• Existing understanding of enterprise security buyers and the cybersecurity ecosystem.
• Experience developing thought-leadership programs around emerging technical categories.
• Strong events background, particularly within cybersecurity or enterprise technology.
• Familiarity with analyst relations and customer-led webinar programs.
• Experience marketing highly technical products to enterprise audiences.
• Understanding of AI security, autonomous security, ethical hacking, or related areas.
• Experience building a recognizable category or brand before the company had an established marketing organization.

Compensation and Benefits

• Compensation: $230,000–$275,000.
• Location: United States.
• First U.S. Head of Marketing hire.
• Foundational leadership role with responsibility for building the marketing team.
• Direct ownership across brand, demand generation, category creation, content, events, partnerships, and sales enablement.
• Opportunity to work directly with the founders to define the company’s market position.
• Backed by institutional venture investors and prominent technology leaders.
• Best suited for a builder-style marketing leader who wants to create the function from zero rather than inherit an established team, brand, and demand-generation engine.