Head of Marketing

Asystem; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading plant-based snack brand is seeking a Head of Marketing to elevate their brand strategy and creative development. This role involves managing marketing campaigns, influencer strategies, and leading a high-performing team. The ideal candidate has extensive experience in brand and marketing strategy, particularly in the CPG sector. If you're passionate about connecting culture and commerce, apply now!

Qualifications

• Experienced in leading brand refreshes and content strategies.
• Strong grasp of both brand and performance marketing levers.
• Comfortable managing budgets, vendors, and stakeholders.

Responsibilities

• Translate high-level positioning into actionable campaigns.
• Build and lead the brand’s creative engine.
• Architect Mezcla’s integrated marketing ecosystem.
• Build an always-on influencer and creator strategy.
• Partner with Sales teams to translate brand equity into retail success.

Skills

Brand strategy

Creative development

Full-funnel marketing

Leadership

Digital ecosystems knowledge

Education

8–10+ years in marketing, brand, or creative strategy

Job description

Mezcla is here to change the texture of the snack aisle, literally. In a world full of chewy, dense bars, we deliver crunch. Our crispy, airy snacks bring bold flavor and light satisfaction to every bite,the kind that tastes good and feels good.

We believe snacking should be joyful, not a compromise. That you shouldn’t have to pick between taste and texture, or flavor and function. Mezcla makes snacks that punch up your day, not weigh it down, with artistically packaged, inspired flavors and a signature crunch that’s anything but expected.

We’re growing fast and gearing up for a big brand transformation in 2026. Think: bold new creative, total brand refresh, and a sharper, tighter ecosystem from shelf to social.

That’s where you come in.

We’re looking for a Head of Marketing to help us take Mezcla to the next level, part brand builder, part creative operator, part full-funnel strategist. If you live for storytelling, get excited by a crunchy snack, and know how to connect culture with commerce, let’s chat.

What You’ll Do

1. Brand Strategy & Positioning

• Translate high-level positioning into clear, actionable campaigns that drive awareness and velocity.
• Serve as the guardian of brand voice, look, and feel across all channels.
• Partner with performance and leadership to ensure brand performance aligns with business goals.

2. Content & Creative Development

• Build and lead the brand’s creative engine, overseeing all content production (photo, video, design, storytelling).
• Develop a scalable, efficient content library for paid, social, trade, and retail needs.
• Manage agencies, creators, and in-house talent to deliver best-in-class creative that converts.
• Use analytics to continuously refine creative strategy and asset performance.

3. Full-Funnel Marketing Leadership

• Architect Mezcla’s integrated marketing ecosystem, from awareness through retention.
• Define and manage KPIs by funnel stage (awareness, engagement, velocity, efficiency).
• Partner closely with Performance Marketing to drive eCommerce and Retail.com success, ensuring cohesive storytelling, high-performing creative, and conversion-optimized strategies across digital shelves (Amazon, Instacart, Walmart.com, etc.).
• Oversee annual marketing planning, budgeting, and performance tracking in partnership with finance.

4. Influencer, Social & Community

• Build an always-on influencer and creator strategy that amplifies brand storytelling and generates UGC.
• Cultivate brand advocates and superfans who embody Mezcla’s values.
• Oversee social, influencer, partnerships, and cultural activations that expand brand reach authentically.
• Ensure community engagement reflects Mezcla’s voice, fun, human, inclusive, and real.

5. Cross-Functional Leadership

• Partner with Sales teams to translate brand equity into retail success.
• Collaborate with Ops, Innovation, and Finance to ensure marketing investments ladder up to profitability goals.
• Lead, inspire, and develop a high-performing marketing team and creative partners.

You Are

• A brand builder with both creative taste and commercial acumen.
• A strategic thinker who knows how to translate vision into measurable results.
• Passionate about storytelling, culture, and connecting with communities authentically.
• Deeply familiar with digital ecosystems — including eCommerce, Retail.com, and retail media strategy.
• Skilled in digital, social, and influencer ecosystems.
• Experienced in building systems,not just campaigns,that scale.
• Comfortable managing budgets, vendors, and stakeholders in a growth-stage environment.
• Obsessed with great food and brands that have heart.

Experience

• 8–10+ years in marketing, brand, or creative strategy — ideally within CPG, food & beverage, or lifestyle brands.
• Proven track record of leading brand refreshes, content strategies, and cross-functional campaigns.
• Strong grasp of both brand and performance marketing levers.
• Experience managing creative production (photo/video shoots, campaigns, influencer programs).
• Leadership experience managing teams and external partners.

Outcomes for Year 1

• Successfully launch Mezcla’s new brand identity and creative platform.
• Build a scalable content and influencer engine that drives measurable awareness and engagement.
• Establish Mezcla’s full-funnel marketing framework with clear KPIs and reporting.
• Improve creative efficiency (CAC, engagement rate, earned media) by Q4 2026.
• Position Mezcla for profitability and brand love heading into 2027

Plant-Based Snack Brand Making Flavorful, Feel-Good Food

Hi, we’re Mezcla and we’re a plant-based snack brand making flavorful, feel-good food. Starting in the protein bar aisle, we are on a mission to end snacking autopilot and make the "in-between meal" one that you look forward to. Our Puff-Crispy Bars feature bold flavors and satisfying crunch with 10g of plant protein and 170 calories all while being Vegan, Gluten Free, Non-GMO Verified. It's what we call feel-good snacking!

New York, NY, USA, Miami, FL, USA, Los Angeles, CA, USA