Associate Brand Manager

wildwonder; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A fast-growing beverage company in the United States is looking for a dynamic Associate Brand Manager to drive brand growth. The ideal candidate will have over 3 years of brand management experience in a CPG environment and proficiency with data platforms such as SPINS and Nielsen. Responsibilities include leading cross-functional projects, monitoring market trends, and offering strategic insights. This role requires excellent communication skills and a proactive mindset to thrive in a fast-paced environment.

Qualifications

• 3+ years of proven brand management experience at large CPG.
• Prior experience with syndicated data platforms required.
• Experience in startups and the food & beverage industry preferred.

Responsibilities

• Lead large cross-functional projects with multiple stakeholders.
• Steward branded content and briefs in accordance with content calendar.
• Monitor and analyze market trends and competitor strategies.

Skills

Project Management

Market & Audience Intelligence

Analytical mindset

Communication skills

Proactive & start-up mentality

Tools

SPINS

Nielsen

Job description

wildwonder is one of the fastest growing beverages and makes a better drink for gut health. Food is our love language and we don’t believe in sacrificing taste for health. Our delicious, heritage-inspired sparkling drinks are distributed nationally and carried by flagship retailers such as Whole Foods, Sprouts, Target, Albertsons Safeway as well as the most health-conscious companies including Google and Doordash. wildwonder has been featured on Shark Tank, The Today Show, Oprah, Well+Good, Forbes, Inc Magazine, etc.

We are seeking a dynamic, driven, and world class associate brand manager who’s ready to join a rocket ship and do whatever it takes to grow a beverage brand. You will work directly with our marketing team to empower every department with data insights and analyses. The ideal candidate will have an analytical and strategic mindset, a deep understanding of category management.

• Project Management: lead large cross‑functional projects with multiple stakeholders, complex inputs, and time‑sensitive deadlines; effectively manage workload by prioritizing and multi‑tasking. Demonstrate a sense of urgency to drive impact.
• Brand Content: stewarding branded content and briefs in accordance with content calendar
• Market & Audience Intelligence: Monitor and analyze market trends, competitor strategies, and customer feedback to inform product positioning and messaging.
• Build strong relationships with the Sales organization as critical Marketing liaison: POS, Sell sheets, trade shows, coupons, retailer launch communications
• Analytics: Analyze syndicated data and provide regular reports on brand level and SKU level performance, competitive dynamics and market trends. Identify areas for improvement and recommend strategic adjustments when necessary.
• Forecasting: support account level and SKU level forecasting based on historical performance and future planning.

Qualifications

• 3+ years of proven brand management experience at large CPG.
• Prior experience with syndicated data platforms (SPINS, Nielsen, etc.) required.
• Experience in startups and the food & beverage industry preferred.
• Analytical mindset and proficiency in using data‑driven insights to inform decision‑making and optimize brand performance.
• Excellent communication and presentation skills, with the ability to effectively articulate brand messaging and influence stakeholders at all levels.
• Proactive & start‑up mentality: can independently think about ways to grow the business and go above and beyond; ability to figure things out and navigate ambiguity.