Manager, Channel Marketing - Annuities

Transamerica; Cedar Rapids (IA); Hybride; USD 110 000 - 125 000; Plein temps

Avantages offerts par ce poste

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & DevelopmentOpportuni

Résumé du poste

Transamerica is seeking a seasoned marketing leader to design and implement campaigns promoting company products and services in annuities. You will drive engagement with financial professionals through product marketing, brand affinity, and new product launches.

The role requires building strategic campaigns with cross-functional partners, leading complex projects, and optimizing performance across traditional and digital channels.

Qualifications

• Bachelor's degree in marketing, business, communications or equivalent experience.
• Eight years of marketing communications, digital marketing, or project management experience.
• Three years of marketing experience in financial services or a related industry.
• Thorough understanding of traditional and digital platforms.
• Experience managing projects/processes.
• Broad experience developing and executing digital campaigns and complex projects.
• Technical acumen to design campaigns that optimize the use of marketing platforms.
• Analytical and decision-making skills to identify and prioritize critical issues.
• Creative thinker.
• Excellent communication and relationship building skills.
• Organizational skills to manage multiple projects in a fast-paced environment.

Responsabilités

• Partner with Product and Sales teams to create strategic campaign plans, establish business goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Maintain and improve end-to-end campaign processes, from strategy and creative execution through optimization and troubleshooting.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Connaissances

Marketing experience

Digital marketing

Project management

Communication skills

Analytical thinking

Formation

Bachelor's degree in marketing, business, or communications

Outils

CMD

CRM

DAM

Workflow

Salesforce CRM

Workfront

Tableau

Description du poste

Job Family
Marketing - General

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who We Are

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life .

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

What We Do

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate , which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7 ,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. * For more information, visit transamerica.com .

Job Description Summary

Design and implement marketing campaign strategies to promote the sale of company products and services in annuities. Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.

Job Description

Responsibilities

• Partner with Product and Sales teams to create strategic campaign plans, establish business goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Maintain and improve end-to-end campaign processes, from strategy and creative execution through optimization and troubleshooting.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Eight years of marketing communications, digital marketing, or project management experience
• Three years of marketing experience in financial services or a related industry
• Thorough understanding of traditional and digital platforms
• Experience managing projects/processes
• Broad experience developing and executing digital campaigns and complex projects
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Analytical and decision-making skills to identify and prioritize critical issues
• Creative thinker
• Excellent communication and relationship building skills
• Organizational skills to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Team lead/supervisory experience
• Intermediary or institutional experience
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce CRM, Workfront, Tableau
• Experience in change management
• FINRA registered
• Experience with annuity product function and target audiences

Working Conditions

• Office environment: hybrid or remote location

Compensation

The salary for this position generally ranges between$110,000 - $125,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

• Competitive Pay
• Bonus for Eligible Employees

Benefits Package

• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities

Health and Work/Life Balance Benefits

• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
• Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs

Inclusion & Diversity

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We’re thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

Giving Back

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica’s Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

* As of December 31, 2023