Head of Marketing

Electrified Thermal Solutions, Inc.; Boston (MA); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Equity options

Insurance: medical, dental, vision

401(k) with 4% matching

Parental leave: 12 weeks + 2 weeks

Flexible vacation days: 20 per year

Paid holidays: 10 days

Commuter benefits

Health Savings Plan with company

Home base: Boston-area hybrid

Job summary

Electrified Thermal Solutions is seeking a highly motivated Head of Marketing to own the company’s voice end to end. You will lead product and corporate marketing in a start-up/high-growth environment, coordinating with external agencies and driving measurable results across Europe and the US.

The ideal candidate will bring 8+ years of B2B industrial marketing, a track record in tier-1 outlets, and hands-on experience with AI content workflows and EU media.

Qualifications

• 8+ years of B2B marketing in industrial, energy, or climate tech
• Proven track record of placing stories in tier-1 news outlets and trade press
• Experience running executive thought-leadership programs
• Experience managing agencies against contracted deliverables
• Demand-gen fluency (HubSpot or equivalent)
• Fast, high-quality writing and editing
• Experience defining marketing metrics and reporting against them
• Comfort working with deeply technical content
• Hands-on AI content workflow experience
• Experience marketing into Europe, including European industrial/energy buyers and EU trade media
• Candidates must be currently authorized to work in the United States on a permanent basis; ETS is unable to sponsor employment visas for this role.

Responsibilities

• Own the marketing plan: develop and evolve plan with 18-month EU-aligned calendar and key deadlines
• Run product marketing: content for target segments, lead-generation tools, case studies, webinars, sales enablement
• Run corporate marketing: executive thought leadership, podcast and speaking-slot bookings, awards program, analyst/press relations
• Manage agencies: ensure monthly deliverables, AI-based content pipeline, 48-hour co-publication standard
• Own measurement: publish monthly executive dashboard including placements, category share, LinkedIn growth, MQLs, and EU coverage
• Support capital formation: align investor-facing narrative with VP of Finance for project-finance conversations

Skills

Demand-gen fluency

Executive thought leadership

Writing and editing

Marketing metrics & reporting

Europe marketing

Technical content

AI content workflow

Agency management

Tools

HubSpot

Job description

About Electrified Thermal Solutions

Boilers, furnaces, and kilns are the engines of our industrial economy, providing heat to melt steel, form cement, and transform chemicals. But historically reaching this high-temperature heat cost-effectively required burning fossil fuels, making the industrial sector responsible for 25% of global greenhouse gas emissions.

Electrified Thermal Solutions has a simple and massive goal: to electrify industry.

To do this, we are building the Joule Hive™ thermal battery: an energy storage technology that converts and stores cheap, renewable electricity as high-temperature heat. Our vision is to mitigate gigatons of CO2 emissions per year by deploying the Joule Hive™ at every industrial furnace, turbine, boiler, and kiln.

That vision is already commercial: our first full-scale Joule Hive™ system - electrically conductive firebricks turning the grid's cheapest hours into 1,800°C heat - is operating today. We have a manufacturing facility and produce our own E-bricks, have opened sales offices internationally, and count among our investors some of the largest companies in cement, mining, and steel.

The Role

Electrified Thermal is seeking a highly motivated and experienced Head of Marketing to own the company's voice end to end: product marketing that converts Europe's industrial-heat pain into qualified pipeline, corporate marketing that builds executive voices in front of named investors and customers, and management of external agencies to countable monthly deliverables. We seek a candidate with a track record of building a marketing strategy in a technical, industrial category and then personally executing against it. The successful candidate will be equally comfortable setting the message house, calendar, and measurement framework as writing the byline, briefing the reporter, and editing the agency's draft the same afternoon.

The ideal candidate will be comfortable operating as our first marketing hire in a start-up/high-growth environment and bring a flexible, positive attitude as they do what it takes to make Electrified Thermal the defining voice in industrial electrification.

• Reports to: Vice President, Business Development
• Location: Boston-area hybrid preferred (Charlestown HQ)
• Travel: up to 15%, primarily Europe

What you will do

• Own the plan. Execute and evolve our marketing plan: message house, channel cadence, 18-month calendar keyed to EU industrial-decarbonization funding deadlines and the category's flagship conference stages.
• Run product marketing. Vertical content for target industry segments – chemicals, cement and minerals, steel, mining; lead-generation tools - from launch through nurture to sales handoff; case studies, webinars, sales enablement, partner co-marketing kits.
• Run corporate marketing. Executive thought leadership program for our executive team; podcast and speaking-slot booking; a steady awards program; analyst and press relationships across climate-tech, national/global business and EU trade media.
• Manage agencies. Hold our public relations agency and specialist vendors to clear monthly deliverables; run an AI-assisted content pipeline (drafting, monitoring, localization, repurposing); and enforce a 48-hour co-publication standard so partner news is amplified while it is still news.
• Own measurement. Publish the monthly executive dashboard: placements, category share of voice, LinkedIn growth/engagement, lead generation tool MQLs, podcasts, awards, EU coverage.
• Support capital formation. Partner with the VP of Finance so investor-facing narrative stays current for investor and project-finance conversations.

What you will bring

Required

• 8+ years of B2B marketing experience in industrial, energy, or climate technology
• A track record of placing stories in tier-1 news outlets and trade press
• Experience running executive thought-leadership programs
• Experience managing agencies against contracted deliverables, including re-scoping or ending a relationship that was not performing
• Demand-gen fluency (HubSpot or equivalent, funnel math)
• Fast, high-quality writing and editing
• Experience defining marketing metrics and reporting against them, holding themselves accountable to results they publish
• Comfort working with deeply technical content
• Hands-on AI content workflow experience
• Experience marketing into Europe, including European industrial or energy buyers and EU trade media
• Candidates must be currently authorized to work in the United States on a permanent basis; ETS is unable to sponsor employment visas for this role.

Strongly Preferred

• Category-creation experience at a hardware/climate scale-up between Series A and C
• Event program ownership at major industry conferences
• Video production management

What we offer

• Competitive compensation package, including equity options
• Medical, dental, and vision insurance
• 401(k) with 4% matching
• 12 weeksof fully paid parental leave, with anadditionaltwo weeks for birthing parents
• 20 flexible vacation days annually
• A minimum of10daysof paid company holidays
• Access to commuter benefits
• Access to a Health Savings Plan with company contributions

Equal Employment Opportunity

Electrified Thermal Solutions is an equal opportunity employer. Electrifying industry takes a team drawn from every background, and we welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law. We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you need an accommodation at any point in the application or interview process, let us know and we will work with you to meet your needs.