Head of Marketing

NextGenEnergyJobs; Massachusetts; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity options

Medical, dental, and vision insurance

401(k) with 4% matching

12 weeks parental leave

20 flexible vacation days

Paid company holidays

Commuter benefits

Health Savings Plan contributions

Job summary

Electrified Thermal Solutions seeks a seasoned B2B marketing leader to own and execute our global marketing plan across Europe and the US. You will manage demand-gen, content creation, PR, and executive thought leadership, partnering with finance, sales, and partners to drive growth in industrial decarbonization markets.

You will oversee agencies, measure results, and shape messaging for chemicals, cement, minerals, steel, and mining sectors.

Qualifications

• 8+ years of B2B marketing in industrial, energy or climate tech.
• Track record placing stories in tier-1 news and trade press.
• Experience running executive thought-leadership programs.
• Experience managing agencies against contracted deliverables and re-scoping if needed.
• Demand-gen fluency (HubSpot or equivalent).
• Fast, high-quality writing and editing.
• Experience defining marketing metrics and reporting results.
• Comfort with deeply technical content and AI content workflows.
• Experience marketing into Europe, incl. EU trade media.
• US work authorization for permanent employment (no visa sponsorship).
• Category-creation experience at hardware/climate scale-ups.
• Event program ownership at major industry conferences.
• Video production management.

Responsibilities

• Own and evolve the marketing plan: message house, cadence, 18-month EU calendar.
• Run product marketing for target verticals and lead-gen tools from launch to sales handoff.
• Oversee corporate marketing: thought leadership, podcast, awards, and media relations.
• Manage agencies, 48-hour co-publication standard, AI-assisted content pipeline.
• Publish monthly executive dashboard tracking reach, MQLs, and coverage.
• Support capital formation with investor-facing narrative alignment.
• Coordinate with VP of Finance on investor and project-finance narratives.

Skills

B2B marketing

Industrial marketing

Executive thought leadership

Agency management

Demand-gen fluency

Writing

Marketing metrics

Technical content

European market

Category creation

Event program ownership

Video production

Tools

HubSpot

Job description

About Electrified Thermal Solutions

Responsibilities

• Reports to: Vice President, Business Development
• Location: Boston-area hybrid preferred (Charlestown HQ)
• Travel: up to 15%, primarily Europe
• Own the plan. Execute and evolve our marketing plan: message house, channel cadence, 18-month calendar keyed to EU industrial-decarbonization funding deadlines and the category's flagship conference stages.
• Run product marketing. Vertical content for target industry segments – chemicals, cement and minerals, steel, mining; lead-generation tools - from launch through nurture to sales handoff; case studies, webinars, sales enablement, partner co-marketing kits.
• Run corporate marketing. Executive thought leadership program for our executive team; podcast and speaking-slot booking; a steady awards program; analyst and press relationships across climate-tech, national/global business and EU trade media.
• Manage agencies. Hold our public relations agency and specialist vendors to clear monthly deliverables; run an AI-assisted content pipeline (drafting, monitoring, localization, repurposing); and enforce a 48-hour co-publication standard so partner news is amplified while it is still news.
• Own measurement. Publish the monthly executive dashboard: placements, category share of voice, LinkedIn growth/engagement, lead generation tool MQLs, podcasts, awards, EU coverage.
• Support capital formation. Partner with the VP of Finance so investor-facing narrative stays current for investor and project-finance conversations.
• 8+ years of B2B marketing experience in industrial, energy, or climate technology
• A track record of placing stories in tier-1 news outlets and trade press
• Experience running executive thought-leadership programs
• Experience managing agencies against contracted deliverables, including re-scoping or ending a relationship that was not performing
• Demand-gen fluency (HubSpot or equivalent, funnel math)
• Fast, high-quality writing and editing
• Experience defining marketing metrics and reporting against them, holding themselves accountable to results they publish
• Comfort working with deeply technical content
• Hands-on AI content workflow experience
• Experience marketing into Europe, including European industrial or energy buyers and EU trade media
• Candidates must be currently authorized to work in the United States on a permanent basis; ETS is unable to sponsor employment visas for this role.
• Category-creation experience at a hardware/climate scale-up between Series A and C
• Event program ownership at major industry conferences
• Video production management

Benefits

• Competitive compensation package, including equity options
• Medical, dental, and vision insurance
• 401(k) with 4% matching
• 12 weeks of fully paid parental leave, with an additional two weeks for birthing parents
• 20 flexible vacation days annually
• A minimum of 10 days of paid company holidays
• Access to commuter benefits
• Access to a Health Savings Plan with company contributions