Head of Marketing

Fitt Insider; Austin (TX); Hybrid; USD 175,000 - 200,000; Full time

Job summary

A mission-driven company in Austin seeks a Head of Marketing to lead strategy and execution across diverse offerings in health and longevity. This role involves building a high-performing team, managing campaigns, and ensuring brand integrity while scaling the business. Ideal candidates will blend creative instinct with strategic insight, leveraging modern marketing tools and AI applications to enhance efficiency and innovation.

Qualifications

• Experience in health, wellness, or consumer lifestyle brands.
• Deep fluency across the modern marketing stack.
• Comfortable in a fast-paced, data-driven environment.

Responsibilities

• Lead strategy and execution across marketing channels.
• Manage a high-performing team and integrated campaigns.
• Own brand voice and positioning across all channels.

Skills

Leadership

Marketing Strategy

Data Analysis

Creativity

Brand Management

Tools

CRM Tools

SEO/SEM

Analytics Tools

Content Distribution Platforms

Job description

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Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a mission-driven brand at the forefront of longevity medicine and health optimization.

The Role

We're seeking an exceptional Head of Marketing to lead strategy and execution across a diverse ecosystem, spanning clinical offerings, digital consumer products, and educational content — each designed for distinct audiences with varying needs. This is a rare opportunity to join a mission-driven company at the intersection of medicine, technology, and education that is transforming how people approach their health and longevity.

This role offers the chance to scale a proven, mission-driven brand at the forefront of longevity medicine and health optimization. With clinical credibility, thought leadership, and a fast-growing audience, we’re expanding our impact, bringing science-backed tools and education to millions in a dynamic, high-autonomy environment.

This role reports directly to our Global COO/CFO and is part of our executive leadership team. While the CEO and COO make up the top tier, this role is one of a handful of senior leaders trusted to shape strategy, lead teams, and translate vision into execution across the business.

Key Responsibilities

We’re looking for a marketer who can translate excellence into accessibility. You’ll be tasked with bringing premium value to more people without dilution – owning audience strategy and leading integrated campaigns while protecting the brand at every touchpoint.

You’ll also be responsible for assembling and managing a high-performing team, including in-house talent, agency partners, and fractional collaborators, ensuring integrated execution across brand, content, and performance marketing.

• Define and evolve our understanding of who we serve, across multiple audience types, product lines, and price points, using psychographics, behaviors, and buying triggers to guide strategy.
• Build and maintain a segmentation framework that informs content, messaging, and performance marketing.

Direct-to-Consumer Campaign Strategy

• Architect and execute multi-channel campaigns across email, paid, organic, and experiential.
• Know when to experiment — and when to double down — with ROI always in view.

Brand Voice & Market Adaptation

• Own the execution of brand voice and positioning across all channels, guiding a cross-functional team of internal creatives, external partners, and marketing leads to ensure every campaign reflects brand values while supporting growth.
• This role is central in aligning brand strategy with broader marketing and business objectives.

Premium Brand Stewardship at Scale

• Be the guardian of the brand. Maintain trust and identity while driving reach.
• Know when to say no to protect brand equity — and yes when it builds it responsibly.

Strategic Growth Without Gimmicks

• Grow our reach and revenue without shortcuts.
• Scale thoughtfully — building long-term equity alongside short-term wins.
• Work with our Head of Product and Head of Content to ensure market insights inform product direction and go-to-market plans.
• Stay close to what people need, want, and expect — and use that to guide what we build next.

Qualifications

This role requires both vision and hands-on execution. We’re looking for a leader who blends creative instinct with strategic depth — someone who not only excels on creative, but understands why a message works, who it’s for, and how to measure its impact.

• Deep fluency across the modern marketing stack — including lifecycle and CRM tools, performance and paid media platforms, web and SEO/SEM strategy, podcast and content distribution platforms, and analytics tools.
• We expect every leader in our organization to actively explore, evaluate, and implement AI tools that enhance efficiency, creativity, and scale. This role requires hands-on familiarity with AI applications across marketing workflows — including content generation, image and asset creation, marketing automation, and data analysis — with a commitment to using these tools responsibly, preserving brand voice, and driving innovation.
• Familiarity with creative collaboration tools and marketing ops systems
• Experience coordinating and managing creative production workflows, including photo and video shoots, campaign development, and editorial content.
• Demonstrated success balancing aggressive growth objectives with brand protection
• Comfortable moving between big-picture strategy and day-to-day execution
• Comfortable in a fast-paced, data-driven, and execution-heavy environment
• Equally confident briefing creatives and presenting to executives
• Listens closely to the market and translates insights into action
• Brings experience in health, wellness, or consumer lifestyle brands
• Values autonomy and long-term impact over traditional corporate advancement

This role is based in Austin, Texas and follows a hybrid work model. While we support flexibility, we value in-person collaboration for key leadership moments, creative sprints, and team-building. Candidates should expect a regular presence in the office, guided by common sense and a shared commitment to moving work forward together.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wellness and Fitness Services and Hospitals and Health Care

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