Head of Journey Automation & Marketing Data Ops

Referral Job Portal; Orlando (FL); On-site; USD 190,000 - 240,000; Full time

Job summary

Universal Orlando Resort is seeking a Director of Journey Automation & Marketing Data Operations to lead strategy, governance, and execution of data-driven marketing across multiple destinations. You will own executable audiences, automated journeys, and data readiness, partnering across Marketing, Analytics, Digital, and Privacy to scale personalization at scale.

The role demands strong leadership, deep knowledge of first-party data, and experience with Snowflake, AEP, and AJO to drive

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, Engineering, or a related field.
• Advanced degree or relevant industry certifications in marketing technology, data, analytics, or digital transformation are beneficial.
• 10+ years of progressive experience in marketing technology, customer data, CRM, audience management, or related disciplines.

Responsibilities

• Lead strategy for audience development and journey execution across channels.
• Establish governance, data quality, taxonomy, and lifecycle management for guest data.
• Oversee execution and optimization of automated marketing journeys (AJO/AEP).
• Partner with Analytics, Privacy, Legal, and Technology to embed data-use controls.
• Develop scalable operating models, standards, and KPIs for activation performance.

Skills

Audience development

Journey orchestration

Data governance

Marketing data operations

Stakeholder management

SQL / data concepts

Education

Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, Engineering, or related field

Advanced degree or relevant certifications beneficial

Tools

Snowflake

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

SQL

Job description

Universal Orlando Resort is seeking a Director of Journey Automation & Marketing Data Operations to lead strategy, governance, and execution of data-driven marketing across multiple destinations. You will own executable audiences, automated journeys, and data readiness, partnering across Marketing, Analytics, Digital, and Privacy to scale personalization at scale.

The role demands strong leadership, deep knowledge of first-party data, and experience with Snowflake, AEP, and AJO to drive