Director, Audience & Journey Automation

Think Advertising Jobs; Orlando (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Think Advertising Jobs is seeking a Director, Journey Automation & Marketing Data Operations to lead strategy, governance, and execution of data-driven marketing for Universal Destinations & Experiences (UDX). The role owns executable audiences and automated guest journeys to translate guest data into targeted experiences across channels.

This leader will collaborate with Marketing, Analytics, Digital, Privacy, and Technology teams, shaping scalable processes and performance metrics while

Qualifications

• 10+ years of progressive experience in marketing technology, data, CRM, audience management, or related disciplines.
• 5+ years of people leadership experience, including responsibility for team development and cross-functional delivery.
• Experience owning audience development, segmentation, targeting, customer profile activation, journey orchestration, and journey execution.
• Experience working within Snowflake, Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO) ecosystems.
• Experience partnering with Marketing, Data, Technology, Analytics, Privacy, Legal, and other enterprise functions.

Responsibilities

• Own the development, creation, validation, and activation of executable marketing audiences across UDX channels and destinations.
• Lead the operational strategy for audience segmentation, targeting, eligibility, suppression, personalization, and activation across campaigns and automated journeys.
• Translate Marketing objectives into scalable audience and targeting strategies, incorporating insights, models, propensity scores, recommendations, and measurements.
• Establish reusable audience frameworks, naming conventions, validation standards, and operating processes across campaigns and guest journeys.
• Own the execution of automated marketing journeys, including configuration, launch readiness, activation, monitoring, and optimization in Adobe Journey Optimizer or comparable platforms.
• Provide leadership for data, audience, and journey capabilities supporting data-driven activation and measurable results.
• Establish governance, SLAs, controls, and monitoring for guest data operations; partner with Privacy and Legal to embed compliant data-use practices.
• Lead and develop the Journey Automation & Marketing Data Operations teams; manage capacity and cross-functional delivery.

Skills

Audience development

Segmentation

Targeting

Identity

Personalization

Journey orchestration

Marketing activation

Data governance

Data quality

SQL

Education

Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, Engineering, or related field

Tools

Snowflake

Adobe Experience Platform

Adobe Journey Optimizer

SQL

Job description

Think Advertising Jobs is seeking a Director, Journey Automation & Marketing Data Operations to lead strategy, governance, and execution of data-driven marketing for Universal Destinations & Experiences (UDX). The role owns executable audiences and automated guest journeys to translate guest data into targeted experiences across channels.

This leader will collaborate with Marketing, Analytics, Digital, Privacy, and Technology teams, shaping scalable processes and performance metrics while