Head of Integrated Marketing & Growth

Studs; New York (NY); Híbrido; USD 190.000 - 280.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Studs Discounts

Health & Wellness benefits

Paid Family Leave

Flexible Schedule

Transparency in communication

Growth & Development

Descripción de la vacante

Studs is seeking a Senior Director of Marketing to lead a full-stack marketing organization in New York. You will own the integrated calendar, drive customer acquisition, studio traffic, and lifecycle programs, and partner across Merchandising, Retail Operations, Finance, and People to translate goals into cohesive plans.

The role requires 10+ years in marketing within premium consumer/omnichannel settings, strong digital attribution skills, and a track record of cross-functional leadership.

Formación

• 3+ years of people leadership experience.
• Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle.
• 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
• Based in New York and able to work from HQ on a hybrid schedule.
• Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI.
• Experience managing creative development across in-house teams and external agency partners.
• Strong cross-functional operator with a track record of partnering with Retail, Merchandising, Finance, and Operations.

Responsabilidades

• Lead the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle.
• Own marketing inputs into planning, OKRs, and business reviews with senior leadership.
• Drive studio traffic, appointment conversion, and customer retention.
• Manage full marketing budget and forecasting with Finance and E-commerce.
• Build measurement, attribution, and reporting discipline for channel-mix decisions.
• Report performance and recommendations to CEO and leadership.

Conocimientos

People leadership

Strategic marketing

Multi-channel marketing

Digital attribution

Cross-functional collaboration

Brand stewardship

Data-driven decision making

Herramientas

Klaviyo

Shopify

Meta Ads Manager

Google Ads

Google Analytics

Looker

Zendesk

Loop Returns

Yext

Delighted

Figma

Notion

Asana

Descripción del empleo

Studs is seeking a Senior Director of Marketing to lead a full-stack marketing organization in New York. You will own the integrated calendar, drive customer acquisition, studio traffic, and lifecycle programs, and partner across Merchandising, Retail Operations, Finance, and People to translate goals into cohesive plans.

The role requires 10+ years in marketing within premium consumer/omnichannel settings, strong digital attribution skills, and a track record of cross-functional leadership.