Senior Director HS Patient Marketing US

MoonLake Immunotherapeutics; Miami (FL); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Learning Environment

Impactful Work

Flexibility and Balance

Career Growth

Job summary

The role emphasizes leading a launch-focused, cross-functional effort with a strong emphasis on measurement, optimization and patient experience. This is a leadership position with a focus on strategic impact and program execution across the U.S. market.

Qualifications

• Bachelor’s degree required.
• Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred.
• 8+ years in U.S. patient marketing, minimum of 3 years in leadership.
• Experience supporting a successful product launch in an Immunology specialty or rare disease area is preferred.

Responsibilities

• Lead the U.S. patient marketing strategy, segmentation, journey mapping and channel strategy.
• Translate patient insights into messaging and initiatives for each stage of the journey.
• Oversee development and execution of integrated patient campaigns to drive awareness, diagnosis, treatment initiation and adherence.
• Develop patient education materials, onboarding resources and support programs (e.g., affordability, hub services).
• Define the DTC media strategy and investment approach with agency partners.
• Oversee patient support programs, affordability and adherence initiatives.
• Lead launch readiness planning and ensure materials and programs are ready pre-approval.
• Partner with HCP Marketing, Market Access, Medical, Legal and Regulatory for compliant patient messaging.
• Manage the patient and media agencies of record and ensure launch-ready execution.
• Define KPIs and measurement framework to track reach, engagement and performance.

Skills

Patient insights

Strategy & segmentation

Messaging & campaigns

Education materials

Launch readiness

Cross-functional leadership

Measurement & optimization

Team leadership

Budget & governance

Personalization

Education

Bachelor's degree

MBA/PhD/PharmD/MD (strongly preferred)

Job description

Job Purpose

The Senior Director HS Patient Marketing US, will lead and oversee the patient marketing team to drive impactful engagement across the patient journey. This individual will own the patient strategy — spanning segmentation, journey mapping, channel strategy, campaign development, and messaging — and translate patient insights into actionable initiatives at each stage of the journey. This role will also lead patient launch readiness efforts and continuously measure and optimize the impact and performance of patient initiatives to ensure sustained, meaningful engagement.
Major Accountabilities

• Patient Insight Generation: Partner with insights team to identify patient/caregiver market research to understand behavioral drivers, unmet needs, and barriers at each stage of the patient journey
• Patient Strategy & Segmentation: Define the U.S. patient marketing strategy, including patient segmentation, journey mapping, and channel strategy, in alignment with overall brand strategy
• Journey-based Messaging: Translate patient insights into actionable messaging and initiatives tailored to each point of the patient journey
• Campaign Execution: Lead the development and execution of an integrated patient campaign to drive awareness, diagnosis, treatment initiation, and adherence
• Patient Education & Support Tools: Develop patient education materials, onboarding resources, and support program concepts (e.g., affordability, adherence, hub services) to support the full patient journey
• DTC Media Strategy: Identify and build the targeted DTC media strategy and investment approach in partnership with media agency partner
• Patient Support Program Management: Oversee ongoing patient support, affordability, and adherence programs, adjusting based on real-world patient needs and access challenges
• Launch Readiness Planning: Serve as a core member of the launch team; build the patient-focused launch plan and ensure materials, campaigns, and support programs are ready ahead of approval
• Cross-functional & Compliance Alignement: Partner with HCP Marketing, Market Access, Medical, Legal, and Regulatory to ensure patient messaging is consistent, accessible, and compliant with DTC/FDA guidelines
• Agency & Team Management: Manage the patient team and oversee the patient and media agencies of record, ensuring creative, media, and campaign execution are launch-ready
• Measurement Plan Design: Define KPIs and build the measurement framework to track patient campaign reach, engagement, and initiative performance from launch
• Performance Management & Optimization: Partner with insights and analytics to continuously measure and optimize the impact of patient initiatives and channel mix using engagement and campaign performance data
• Innovation & Personalization: Identify opportunities to enhance patient engagement through personalization, digital health integrations, and emerging channels
• Team Leadership: Build, lead, and develop the HCP marketing team - coaching talent and reinforcing compliant execution standards
• Budget & Governance: Manage HCP marketing budget and agency spend; establish a governance/risk framework to identify and mitigate launch execution risks

Your profile

Job Requirements
Education:

• Bachelor’s degree required
• Advanced degree (MBA, PhD, PharmD, or MD) strongly preferred

Experience:

• 8+ years in U.S. patient marketing, minimum of 3 years in leadership position
• Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred

Skills/knowledge/behavioural competencies:

• Strong understanding of the U.S. patient ecosystem
• Innovative thinker and demonstration of reaching patients
• Familiarity with MLR review processes and compliant HCP and payer messaging
• Strong leadership, collaboration, project management, and communication skills

Why us?

An exciting job opportunity awaits you!MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team.
What we offer:
Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare.
Flexibility and Balance:Enjoy a healthy work-life balance while making meaningful contributions to our team.
Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.