Associate Director, HCP Marketing

bridgebio; San Francisco (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

BridgeBio requires an experienced Associate Director, HCP Marketing to support the development and commercialization of key assets in the US. You will lead cross-functional collaboration and drive tactics for BBP-418, reporting to the Director of Marketing and partnering with Market Insights, Regulatory, Medical Affairs, and others to enable integrated commercial planning and execution.

The role demands excellence in communication, organization, and collaboration in a fast-paced environment,

Qualifications

• 5+ years in commercial biotech/pharma or equivalent marketing roles.
• Experience driving marketing tactics for product launches in US.
• Strong ability to translate clinical data into market insights.

Responsibilities

• Serve as commercial member on product teams embedding market needs.
• Lead brand planning, messaging, and claims work.
• Drive cross-functional launch planning and execution across functions.
• Develop and track metrics for marketing programs and launches.
• Lead speaker bureau and educational content development for HCPs.
• Collaborate with Digital team to support launch activities.

Skills

Commercial biotech experience

Marketing strategy

Cross-functional collaboration

Launch experience

Communication skills

KOL engagement

Job description

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on

In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.

Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation-including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work.

Who You Are

The Associate Director, HCP Marketing will support the development and commercialization of key assets. The Associate Director, HCP Marketing will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting the commercial launch of BBP-418. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, HCP Marketing, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, HCP Marketing will report to the Director of Marketing.

What You'll Do

Responsibilities

• Serve as a commercial member on product teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead brand planning, messaging and claims work
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
• Partner with Market Access to help develop access/ reimbursement strategies
• Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have LGMD2I/R9 patients
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Manage and evolve the disease education campaign and educational resources
• Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
• Lead the creation of all HCP peer-to-peer educational content
• Collaborate with the Digital team to support execution of launch and pre-launch activities
• Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
• Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, et

Where You'll Work

This is a hybrid role and requires in-office collaboration 3x per week in our San Francisco Office.

Who You Are

Education, Experience & Skills Requirements

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Successful launch experience in a competitive market is preferred
• Rare disease experience preferred
• Demonstrated ability to develop and action insights from complex clinical data and market research
• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Excellent oral, written, and presentation skills
• Passionate about serving patients suffering from Genetic diseases
• Proven self-starter, able to work independently and as part of a team
• Able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Experience leading KOL engagement activities is a plus
• True entrepreneurial spirit - BridgeBio was built to do things differently and address the