Head of Hallmark+ Streaming Experience

Hallmark Media; Kansas City (MO); On-site; USD 138,000 - 190,000; Full time

Job summary

Hallmark+ seeks an experienced streaming Product Director to shape the future of our direct-to-consumer experience. This leader will define where the experience goes next, from discovery to membership integration, guiding a multi-year roadmap across web, mobile, and connected TV.

The role requires deep streaming domain expertise, executive communication, and a builder mindset to drive cross-functional transformation while improving today’s experience.

Qualifications

• 7+ years of product management experience leading product managers or VP/Director-level product teams.
• Experience setting product strategy and multi-year roadmaps for complex digital consumer products.
• Experience delivering end-to-end product development across web, mobile, and connected devices.

Responsibilities

• Set and communicate a multi-year product vision for Hallmark+ and align with growth objectives.
• Lead evolution of a premium streaming experience across TV, mobile and web, considering platform differences.
• Own the integrated Hallmark+ roadmap across discovery, playback, engagement, and benefits.
• Translate the value proposition into differentiated digital features across web, mobile, and TV.
• Balance near-term priorities with foundational capabilities for future experiences and scale.
• Identify strategic opportunities via consumer insight and market shifts, building cases for action.

Skills

Product leadership

Roadmapping

Cross-functional leadership

Data-driven decisions

Executive communication

Education

Bachelor's degree or equivalent

Tools

Jira

Job description

Hallmark+ seeks an experienced streaming Product Director to shape the future of our direct-to-consumer experience. This leader will define where the experience goes next, from discovery to membership integration, guiding a multi-year roadmap across web, mobile, and connected TV.

The role requires deep streaming domain expertise, executive communication, and a builder mindset to drive cross-functional transformation while improving today’s experience.