Director, Hallmark+ Streaming Experience

Hallmark Cards, Inc.; Burbank (CA); On-site; USD 138,000 - 190,000; Full time

Job summary

Hallmark+ is seeking an experienced streaming Product Director to shape the direct-to-consumer streaming experience across Hallmark+ platforms. You will define a multi-year vision, prioritize the roadmap, and lead cross-functional teams to deliver compelling content discovery, playback, and member benefits.

The role requires deep streaming domain expertise, data-driven decision making, and strong executive communication to align content, technology, analytics and business goals.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 7+ years of product management experience, including leading product managers or leaders.
• Experience setting product strategy and multi-year roadmaps for complex digital consumer products.
• Experience leading end-to-end product development across web, mobile, and connected TV.
• Proven ability to lead cross-functional initiatives across business, technology, design, data, content, marketing and operations.
• Use of consumer research, analytics and performance metrics to prioritize and measure outcomes.
• Executive-level communication and presentation skills for senior leaders.
• Experience managing competing priorities and navigating ambiguity.

Responsibilities

• Product Vision, Strategy and Roadmap: Set a multi-year vision for Hallmark+ and align with growth objectives.
• Portfolio Prioritization and Product Judgment: Define MVPs and phases, balance value and feasibility.
• Product Delivery and Lifecycle Excellence: Lead end-to-end development from opportunity to launch and optimization.
• Consumer and Data-Driven Leadership: Define success measures and prioritize with data and insights.
• Cross-Functional and Executive Leadership: Partner with content, technology, analytics and experience teams; high-level decisions.
• Team Leadership and Development: Coach and develop product leaders and managers; foster continuous improvement.

Skills

Product leadership

Streaming product

Cross-functional leadership

Executive communication

Team development

Data-driven decision making

Education

Bachelor's degree

Tools

Jira

Job description

Hallmark+ is seeking an experienced streaming Product Director to shape the direct-to-consumer streaming experience across Hallmark+ platforms. You will define a multi-year vision, prioritize the roadmap, and lead cross-functional teams to deliver compelling content discovery, playback, and member benefits.

The role requires deep streaming domain expertise, data-driven decision making, and strong executive communication to align content, technology, analytics and business goals.