Director, Product Marketing - CTV/Streaming Growth

TEGNA, Inc.; United States; Hybrid; USD 140,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Dental and vision coverage

401(k) with company match

Teladoc and therapy sessions

Paid time off

Paid holidays

Job summary

TEGNA Inc. is seeking a Director of Product Marketing to lead go-to-market strategy and messaging for our linear and streaming TV and advertising business, with a strong focus on Premion, TEGNA's streaming ad platform (DSP).

This role reports directly to the VP of B2B and Integrated Marketing and sits at the intersection of Product, Sales, and Marketing. The Director will translate platform capabilities into clear, compelling positioning that helps our sales teams win and grow streaming

Qualifications

• 10+ years in product marketing with digital content/CTV/streaming experience.
• Demonstrated leadership experience; people management preferred.
• Proven track record building messaging and positioning for ads/media products.
• Experience partnering with Product and Sales; sales enablement materials
• Experience selling to local and regional agencies is a plus.
• Excellent written and verbal communication; translate complexity into messaging.
• Adaptable to fast-changing market and evolving product landscape.
• Bachelor's degree required; MBA a plus but not required.

Responsibilities

• Partner deeply with Product to translate CTV/streaming and Premion DSP capabilities into positioning, messaging, and sales-ready narratives
• Act as the voice of the customer in product conversations, advocating for solutions and features that deliver the most value to advertisers and agencies
• Build strong working relationships across product, sales, customer success and other key stakeholders to stay ahead of roadmap changes and market shifts
• Own product marketing messaging for Premion and TEGNA's broader CTV/streaming offering, ensuring consistency with TEGNA's brand pillars and current terminology
• Develop clear, differentiated positioning against competitors in the CTV/streaming ad tech space
• Translate complex product and data capabilities - outcomes-based buying, first-party data, audience targeting - into messaging that resonates with agencies and advertisers
• Design, create and oversee sales enablement assets - pitch decks, one-pagers, talking points, objection-handling guides, case studies - that equip the sales organization to grow streaming advertising revenue
• Partner with sales leadership to identify enablement gaps and prioritize asset development accordingly
• Train and support sales teams on new product launches, features, and positioning updates
• Support pipeline growth for streaming advertising by arming sales with the right tools at the right moments in the sales cycle
• Build messaging and enablement tailored to local and regional agency buyers, a key and growing segment for TEGNA
• Partner with Marketing Strategy and Insights on packaging, upfront kits, and go-to-market campaigns tied to CTV/streaming priorities

Skills

Leadership experience

Messaging & positioning

Cross-functional collaboration

Excellent communication

Education

Bachelor's degree

Job description

TEGNA Inc. is seeking a Director of Product Marketing to lead go-to-market strategy and messaging for our linear and streaming TV and advertising business, with a strong focus on Premion, TEGNA's streaming ad platform (DSP).

This role reports directly to the VP of B2B and Integrated Marketing and sits at the intersection of Product, Sales, and Marketing. The Director will translate platform capabilities into clear, compelling positioning that helps our sales teams win and grow streaming