Head of GTM

AscentPath.AI; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

AscentPath seeks a senior GTM leader to own the go-to-market function and scale from early stage to a repeatable, multimillion-dollar ARR business. You will define market strategy, pricing, demand generation, partnerships, and the sales process, working with founders and product to convert insights into growth.

You’ll recruit and lead a lean team, personally close early enterprise deals, and build scalable systems for pipeline, forecasting, and customer expansion across Learning & Enablement

Qualifications

• Demonstrated experience taking an early-stage B2B SaaS product to meaningful revenue with ownership of results.

Responsibilities

• Own GTM strategy and execution across market focus, positioning, pricing, demand generation, sales, partnerships, and customer growth.
• Lead early deals from prospecting through closing and build repeatable processes for pipeline and revenue growth.
• Collaborate with founders and product to align roadmap with market feedback and customer needs.

Skills

GTM strategy

Enterprise sales

B2B SaaS

Leadership

Pricing strategy

Tools

CRM (Salesforce)

Analytics tools

Job description

About AscentPath

AscentPath, a product from Tudip, is an AI-powered Learning & Enablement Platform that
brings together personalized onboarding, training management, workforce development, and
community.

We’re looking for a senior GTM leader to build and own our go-to-market function—taking
AscentPath from its early stage to a repeatable business generating millions in annual recurring
revenue.

The Opportunity

This is a hands-on leadership role for someone who has built an early-stage business before.
You will own the entire GTM strategy and execution: market focus, positioning, pricing, demand
generation, sales, partnerships, and customer adoption and expansion.

Working closely with the founders and product team, you’ll turn customer insight into a clear
market proposition, win early customers, establish a repeatable sales process, and build the
team needed to scale.

Prior experience in an early-stage startup and in the Learning & Enablement industry is
required.

What You’ll Own

• Market strategy and positioning: Define ideal customer profiles, prioritize use cases and segments, and develop differentiated messaging.

• Revenue generation: Personally lead early deals from prospecting and discovery through demonstrations, pilots, proposals, negotiation, and closing.

• Demand generation and marketing: Own campaigns, content, events, community engagement, and outbound programs that create qualified pipeline.

• Pricing and packaging: Develop and test commercial models that reflect customer value and support sustainable growth.

• Partnerships: Build relationships with learning consultants, service providers, technology partners, and other relevant channels.

• Customer adoption and growth: Establish onboarding, pilot success criteria, customer feedback loops, renewals, and expansion processes.

• Product alignment: Bring market evidence and customer feedback into roadmap discussions and launch planning.

• GTM operations: Establish the CRM, forecasting, reporting, budget, and performance measures needed to run the business.

• Team building: Recruit, coach, and lead the sales, marketing, and customer success team as the business grows.

What You Bring

• Demonstrated experience taking an early-stage B2B SaaS product from initial customers to meaningful, repeatable revenue, with clear ownership of results.

• Direct experience selling or bringing Learning & Enablement solutions to market, such as learning platforms, LMS/LXP products, customer education, partner enablement, workforce development, or learning services.

• Experience navigating enterprise buying processes and selling to L&D, HR, enablement, and business leaders.

• A track record of personally winning customers, alongside building the strategy and systems that support growth.

• Strong commercial judgment across segmentation, pricing, pipeline development, sales execution, and retention.

• Experience hiring and leading a lean team while remaining actively involved in execution.

• Comfort operating with ambiguity, testing assumptions, and changing direction based on evidence.

What Success Looks Like

• First 90 days: Establish a focused GTM plan, validate priority customer segments and
  messaging, build qualified pipeline, advance early opportunities, and put core reporting in place.
• First six months: Convert early opportunities into paying customers, establish reference
  customers, validate pricing and packaging, and identify repeatable sources of pipeline.
• Over time: Build a predictable revenue engine, grow retention and expansion, and lead
  AscentPath toward multimillion-dollar annual recurring revenue.

Who Will Thrive Here

You’re a builder who enjoys the earliest stages of growth. You can move from a positioning
discussion to a customer demo, a pricing negotiation, or a campaign review—and take
ownership of the outcome. You bring the industry knowledge to earn buyers’ trust and the
startup experience to turn early traction into a scalable business.