Head of Growth Marketing — PLG & Enterprise

Madrona Venture Labs

San Mateo (CA)

Hybrid

USD 175,000 - 200,000

Full time

14 days+

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Job summary

Trek Health is seeking a Head of Marketing to own demand generation and pipeline growth while continuing to build the company’s brand, voice, and industry thought leadership in a fast-moving Series A environment. You will partner with GTM and product teams to drive measurable demand across product-led and sales-assisted motions, while building marketing systems and actively executing.

Based in the San Francisco Bay Area, this hybrid role offers a base salary range of $175,000–$200,000 plus

Qualifications

10+ years in B2B SaaS marketing, including early-stage/high-growth environments.
Proven success generating pipeline in PLG-driven organizations with enterprise customers.
Experience collaborating with Sales, Product, and CS to drive pipeline.

Responsibilities

Own quarterly and annual SQO and pipeline targets with reporting on coverage, attribution, conversion, CAC payback.
Set marketing strategy and roadmap while building systems and running programs.
Build and scale a balanced demand engine across outbound, inbound, lifecycle, and product-led channels with clear channel accountability.
Develop enterprise programs including ABM, targeted campaigns, and sales enablement for end-to-end deal cycles.
Partner with Sales, Product, and Customer Success to shape ICP, messaging, and lifecycle programs.