Head of Marketing

Madrona Venture Labs; San Mateo (CA); Hybrid; USD 175,000 - 200,000; Full time

Job summary

Trek Health is seeking a Head of Marketing to own demand generation and pipeline growth while continuing to build the company’s brand, voice, and industry thought leadership in a fast-moving Series A environment. You will partner with GTM and product teams to drive measurable demand across product-led and sales-assisted motions, while building marketing systems and actively executing.

Based in the San Francisco Bay Area, this hybrid role offers a base salary range of $175,000–$200,000 plus

Qualifications

• 10+ years in B2B SaaS marketing, including early-stage/high-growth environments.
• Proven success generating pipeline in PLG-driven organizations with enterprise customers.
• Experience collaborating with Sales, Product, and CS to drive pipeline.

Responsibilities

• Own quarterly and annual SQO and pipeline targets with reporting on coverage, attribution, conversion, CAC payback.
• Set marketing strategy and roadmap while building systems and running programs.
• Build and scale a balanced demand engine across outbound, inbound, lifecycle, and product-led channels with clear channel accountability.
• Develop enterprise programs including ABM, targeted campaigns, and sales enablement for end-to-end deal cycles.
• Partner with Sales, Product, and Customer Success to shape ICP, messaging, and lifecycle programs.

Skills

B2B SaaS marketing

Demand generation

PLG marketing

Brand management

Leadership

Job description

About Trek Health

Trek Health is building products that help healthcare organizations make smarter, faster decisions with better data and intelligence. We are an early-stage company focused on turning complex healthcare pricing and contract information into products customers rely on.

The Role

Trek Health is seeking a Head of Marketing to own demand generation and pipeline growth while continuing to build on the company’s existing brand, voice, and industry thought leadership. This role requires a leader who can operate strategically while remaining hands on, building and executing programs directly in a fast-moving Series A environment.

The Head of Marketing will partner closely with Trek’s GTM and product teams, ensuring marketing efforts drive measurable demand across both product-led and sales-assisted motions. The ideal candidate has proven experience generating pipeline in PLG environments with meaningful enterprise customers, and is comfortable building marketing systems while actively executing.

What You'll Do

• Own quarterly and annual SQO and pipeline targets, with clear reporting on coverage, attribution, conversion, and CAC payback
• Set the marketing strategy and roadmap while staying hands on by building systems and running programs directly until the team scales
• Build and scale a balanced demand engine across outbound, inbound, lifecycle, and product-led channels, with clear accountability for pipeline contribution by channel
• Build enterprise programs including ABM, targeted campaigns, and sales enablement that support enterprise deal cycles end to end, while converting PLG usage and interest into qualified pipeline
• Partner closely with Sales, Product, and Customer Success, shaping ICP and messaging with Sales, translating roadmap and usage insights with Product, and driving lifecycle, expansion, and advocacy programs with CS
• Own and evolve Trek Health's brand, voice, and positioning, and lead high-impact content, analyst relations, PR, and industry event-driven strategies
• Own the marketing budget and tech stack, implementing practical attribution, funnel tracking, and ROI measurement appropriate for a Series A company
• Hire, develop, and lead the marketing team, starting lean and scaling thoughtfully as pipeline targets grow

What We're Looking For

• 10+ years of B2B SaaS marketing experience, including time in early stage or high growth environments
• Proven success leading demand generation in a PLG-driven organization with meaningful enterprise customers
• Demonstrated ability to work with lean go-to-market teams, partnering closely with Sales, Customer Success, and Product to drive pipeline
• Strong understanding of marketing strategies, including ABM, campaign driven pipeline, and sales enablement.
• Comfortable operating in ambiguity, building systems while executing, and shifting focus as the company scales.
• Experience owning brand, content, and thought leadership while being accountable for measurable demand outcomes.

Bonus Points

• Healthcare, healthtech, or regulated-industry marketing experience
• Experience marketing data-intensive or workflow-oriented B2B products to operational, financial, or strategic decision-makers

Why This Role Matters

This is a foundational leadership role at Trek Health. You’ll help define not just what we build, but how marketing contributes to company growth, customer adoption, and long-term strategy. You’ll have direct influence on revenue generation, team development, and company execution while partnering closely with the CEO and other functional leaders.

Reporting Structure

This role reports directly to the CEO.

Location

This is a hybrid role, based in the San Francisco Bay Area, with 2-3 days per week required in office.

Compensation

The base salary range for this role is $175,000 - $200,000, with potential for additional variable compensation based on performance. Final compensation will depend on a number of factors, including candidate's experience, qualifications, and location. In addition to cash compensation, the final package will include meaningful early stage equity.

Equal Opportunity

Trek Health is an equal opportunity employer and is committed to building a diverse and inclusive team.

• Seniority level

  Director

• Employment type

  Full-time

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care