Director Marketing, Private Equity Fund Administration

Gen II Fund Services; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Director to spearhead innovative marketing strategies for private equity fund administration services. This pivotal role will enhance brand visibility, drive lead generation, and foster business growth within the alternative investments sector. The ideal candidate will possess a robust background in B2B financial services marketing, showcasing a proven track record of successful campaigns. Join a collaborative environment where your expertise will shape the future of marketing in a leading global firm, committed to excellence and operational efficiency.

Qualifications

• 7+ years of experience in B2B marketing, preferably in financial services.
• Strong understanding of private equity fund industry and operations.

Responsibilities

• Develop and implement comprehensive marketing strategies for private equity.
• Lead generation through digital, content, and event campaigns.

Skills

B2B Marketing

Financial Services Marketing

Lead Generation

Content Creation

Digital Marketing

SEO/SEM

Market Analysis

Budget Management

Team Leadership

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Marketing Automation Tools

CRM Systems

Job description

Director Marketing, Private Equity Fund Administration

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Director Marketing, Private Equity Fund Administration

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We are seeking an experienced and driven Marketing Director to lead the strategy, development, and execution of all marketing initiatives for our core private equity fund administration services. This role will be crucial in raising brand awareness, generating leads, and driving business growth within the private equity fund market. The ideal candidate is a highly motivated self-starter with a proven track record in B2B financial services marketing, preferably within the alternative investments industry.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy: Define target audience segments, value propositions, and go-to-market strategies specific to private equity fund administration.
• Lead generation: Create and execute campaigns across multiple channels (digital, content, events, email, social media) to generate qualified leads and drive new client acquisition.
• Brand building: Enhance brand visibility and reputation within the private equity fund community through thought leadership, content marketing, and public relations efforts.
• Content creation: Develop and oversee the development of high-quality content (e.g., website copy, blog posts, white papers, case studies, webinars) that positions the firm as a thought leader and addresses the needs of private equity fund clients.
• Digital marketing: Manage the firm's digital presence, including website optimization, SEO/SEM strategies, social media marketing, and email campaigns.
• Event management: Plan and execute industry events, conferences, and webinars to generate leads and build relationships with potential clients.
• Market analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the private equity fund administration market.
• Budget management: Manage the marketing budget effectively and track ROI on marketing initiatives.
• Team leadership: May manage a small marketing team or collaborate closely with internal marketing resources and external agencies.
  
  

Qualifications:

• Bachelor's degree in marketing, communications, or a related field. MBA is a plus.
• 7+ years of experience in B2B marketing, with a strong focus on financial services, ideally within the alternative investments industry (private equity, hedge funds, venture capital).
• Proven track record of developing and executing successful marketing strategies that drive lead generation and business growth.
• Strong understanding of the private equity fund industry, including fund structures, operations, and investor relations.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Experience with digital marketing tools and techniques, including SEO/SEM, email marketing, and social media.
• Strong analytical skills and experience with marketing automation and CRM systems.
• Ability to work independently and as part of a team in a fast-paced environment.
  
  

The salary range for this position is $160,000 - $190,000, in addition to a comprehensive benefits package. Please note that the actual salary offer within that range will depend on the candidate’s experience level.

Work Arrangement

All applicants applying to Gen II Fund Services, LLC must be legally authorized to work in the United States. Please note that all US employees are required to work a hybrid schedule. This position will work a hybrid work schedule from one of our New York offices, comprised of a minimum of two (2) days a week in our office and three (3) days remote.

About The Company

Gen II Fund Services, LLC is one of the largest global independent private equity fund administrators, administering over $1 trillion of private capital on behalf of its clients with 14 offices across the US, Canada and Europe. Gen II offers private fund sponsors a best-in-class combination of people, process, and technology, enabling fund sponsors to effectively manage their operational infrastructure, financial reporting, and investor communications. The Gen II team is the most experienced and longest tenured team in the private equity fund administration industry, with broad expertise across buyout, funds of funds, real estate, energy, infrastructure, credit, co-investment, hybrid funds, feeder funds, venture capital, retail, and managed accounts.

Key Facts:

• Administering over $1T in assets
• Servicing nearly every significant investor in the asset class
• Institutional grade infrastructure and SSAE 18 (SOC-1, Type 2) certification, ensuring confidence in our processes and operating model
• The most experienced and best performing team in the industry
  
  

https://gen2fund.com/candidate-privacy-statement/

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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