Head of Growth Marketing — Developer Tools & AI SaaS

CodeRabbit; San Francisco (CA); Hybrid; USD 180,000 - 280,000; Full time

Job summary

CodeRabbit in San Francisco is seeking a VP of Growth Marketing to build and own the growth engine for both PLG and enterprise motions. You will drive acquisition, activation, trial conversion, pipeline creation, expansion, and retention across multiple channels.

You will collaborate with Product, Engineering, Sales, and Customer Success to optimize onboarding, pricing signals, and conversion opportunities, while growing a high-performing team and protecting brand integrity.

Qualifications

• 10+ years in growth or demand-generation leadership.
• Experience scaling B2B SaaS with self-serve and sales-assisted motions.
• Deep fluency in lifecycle marketing, paid acquisition, attribution, and growth analytics.
• Experience marketing technical products to developers, engineering leaders, or security/IT buyers.
• Strong judgment about channel quality and ROI.
• Experience building teams and operating systems, not just running campaigns.
• Ability to work closely with product, data, sales, customer success, and executive leadership.
• Clear writing and a bias for concrete claims over generic AI marketing language.

Responsibilities

• Set the growth strategy across PLG and enterprise motions, with clear bets, targets, and operating cadence.
• Build a measurable full-funnel engine: acquisition, activation, trial conversion, pipeline creation, expansion, and retention influence.
• Lead demand generation across paid, organic, lifecycle, partner, community, and developer channels.
• Improve the path from first product interaction to durable team adoption.
• Partner with Product and Engineering on growth experiments, onboarding, pricing and packaging signals, and conversion opportunities.
• Partner with Sales and Customer Success on account-based programs, pipeline quality, expansion plays, and market feedback.
• Build attribution and reporting that helps the company decide where to invest—and stop investing.
• Hire and develop a high-performing growth team across performance marketing, lifecycle, operations, and analytics.
• Protect the quality of the brand while moving quickly. Developers can spot empty marketing from a mile away.

Skills

Growth leadership

B2B SaaS

Lifecycle marketing

Paid acquisition

Attribution

Growth analytics

Team building

Executive communication

Job description

CodeRabbit in San Francisco is seeking a VP of Growth Marketing to build and own the growth engine for both PLG and enterprise motions. You will drive acquisition, activation, trial conversion, pipeline creation, expansion, and retention across multiple channels.

You will collaborate with Product, Engineering, Sales, and Customer Success to optimize onboarding, pricing signals, and conversion opportunities, while growing a high-performing team and protecting brand integrity.