Head of Growth Marketing: Data-Driven, Hands-On Leader

Liberty Personnel Services, Inc.; Boston (MA); On-site; USD 130,000 - 180,000; Full time

Job summary

We are seeking a hands-on, strategic Head of Growth Marketing to lead the next growth phase for a growing sports technology company in Boston. This is a player‑coach role, blending strategy with hands‑on execution in campaigns, content, analytics, testing, and demand generation.

The ideal candidate is data‑driven, excels at moving between strategy and execution, and has a proven history of building demand, managing budgets, and developing high‑performing teams.

Qualifications

• 8+ years of marketing leadership experience with responsibility for pipeline/revenue/growth.
• Experience working with business development to grow sales and customer base.
• Direct ownership of a paid marketing budget and accountability for results.
• Experience across B2B and consumer marketing, or ability to operate across both audiences.
• Proven track record of hiring, developing, and retaining high‑performing marketing professionals.
• Strong writing and communication skills with demonstrable marketing content or campaigns.

Responsibilities

• Own top‑of‑funnel growth and pipeline goals from first touch to qualified opportunity.
• Lead paid, organic, and partner channels to drive consumer growth.
• Define and communicate the company's value proposition and data/tech storytelling.
• Own positioning, pricing narratives, product launches, sales enablement, and go‑to‑market for an expanding portfolio.
• Develop a continuous testing program across channels and formats; document results and apply learnings.
• Establish attribution, funnel reporting, and reliable CAC metrics.
• Build and lead the marketing team through its next growth phase.
• Develop customer stories and testimonials to demonstrate product impact.

Skills

Data-driven

Experiment focused

Storytelling

Hands-on

Collaborative

Job description

We are seeking a hands-on, strategic Head of Growth Marketing to lead the next growth phase for a growing sports technology company in Boston. This is a player‑coach role, blending strategy with hands‑on execution in campaigns, content, analytics, testing, and demand generation.

The ideal candidate is data‑driven, excels at moving between strategy and execution, and has a proven history of building demand, managing budgets, and developing high‑performing teams.