Head of Growth Marketing

PPCjobs; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

[Not disclosed] is seeking a Head of Growth Marketing to lead the marketing function, driving growth and ROI while overseeing performance across channels. The role involves managing retargeting and acquisition campaigns, crafting roadmaps, and leading a team to optimize efficiency and ROI.

The ideal candidate has a Bachelor’s degree in a quantitative field and 3–5 years of digital marketing experience with a DTC focus; advanced Excel skills and a data-driven approach are essential.

Qualifications

• Bachelor’s degree required, preferably in a quantitative field.
• 3–5 years’ experience in digital marketing with a focus on DTC.
• Advanced Microsoft Excel skills and data-driven decision making.

Responsibilities

• Lead and manage retargeting and acquisition campaigns across multiple channels.
• Craft and execute comprehensive marketing roadmaps to drive growth.
• Analyze performance and ROI, adjusting strategies for optimal results.
• Mentor and lead a team to ensure efficient budget usage and growth objectives.
• Collaborate across functions to identify growth opportunities and market entry strategies.

Skills

Excel proficiency

Data-driven

Budget management

Digital marketing

Growth mindset

Cross-functional collaboration

Education

Bachelor's degree in a quantitative field

Job description

Head of Growth Marketing

About the Company

Fast-growing consumer electronics DTC brand

Industry

Consumer Electronics

Type

Privately Held

About the Role

The Company is seeking a Head of Growth Marketing to join their dynamic team. The successful candidate will be at the forefront of the marketing function, driving growth and innovation while closely monitoring and analyzing performance. This pivotal role involves direct management of retargeting and acquisition campaigns across various marketing channels, crafting and executing marketing roadmaps, and leading a team to ensure the efficiency and ROI of all activities. The Head of Growth will also be responsible for cross-functional collaboration, identifying growth opportunities, and developing market entry strategies.

Applicants for the Head of Growth Marketing position at the company should have a Bachelor’s degree, preferably in a quantitatively-driven field, and 3-5 years’ of experience in digital marketing, with a focus on DTC and consumer packaged goods. The role requires a candidate with advanced Microsoft Excel skills, a proven track record of managing substantial budgets, and a data-driven approach to decision-making. The ideal candidate is a self-starter, a go-getter, and thrives in fast-paced environments. They should be adept at combining marketing expertise with a business mindset, be open to learning and feedback, and have a passion for their work. A sense of humor and the ability to embrace challenges and take calculated risks are also key attributes for this role.

Hiring Manager Title

CMO

Functions

• Marketing