Head of Growth & Lead Generation

The Diesel Store; Michigan; Hybrid; USD 120,000 - 180,000; Full time

Job summary

M&D is seeking a Head of Growth & Lead Generation in Coleman, MI to lead the outbound lead generation program from onboarding through post-launch optimization. You will own the process, build scalable systems, and partner with marketing to execute campaigns that drive pipeline and revenue.

The role emphasizes operational systemization, ROI-focused planning, and building a capable outbound team to sustain growth across our dealer and OEM partnerships.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management, or related field preferred.
• Equivalent combination of education and experience will be considered.
• Certifications in CRM, demand generation, or AI-enabled marketing tools are a plus.
• 3+ years of experience in B2B outbound lead generation or demand generation with measurable results.

Responsibilities

• Own outbound lead generation infrastructure end-to-end: lists, dialer config, CRM pipeline, scripts, cadence.
• Deliver an outbound rebuild plan with ROI math by Day 90; execution after Day 90.
• Coordinate with on-site marketing for lead-gen campaigns under a defined matrix.
• Build and manage outbound team as headcount is approved; participate in AI-driven lead-gen initiatives.
• Maintain weekly coordination with marketing and report KPI metrics to GM.

Skills

B2B outbound lead gen

CRM discipline

Dialer configuration

Script development

Data hygiene

Leadership/Builder profile

Education

Bachelor’s degree in Marketing / related field

Tools

CRM systems

Dialer software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Head of Growth & Lead Generation

Regular Full Time Management Coleman, MI, US

24 days ago Requisition ID: 1219

For the past 80+ years, M&Dhas led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers.

Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts.

Our strong remanufacturing roots combined with our 41+ branch locations, a nationwide outside sales team, and our close OEM & Manufacturer partnerships make us unique in the industry – no one understands diesel engine failure analysis and parts better than M&D. WE FUEL UPTIME.

Position Summary

The Head of Growth & Lead Generation is a newly created role anchoring HHP’s(a division of M&D) demand generation function within Operations. This position is sequenced deliberately: the first three months focus on operational systemization and business immersion, with outbound lead generation ownership ramping from months four through twelve. The person in this role earns the growth scope through demonstrated operational execution — not the other way around.

Essential Duties and Responsibilities:

Phase 1: Operations (Days 1–90 — Primary Focus)

• Conduct a structured onboarding across warehouse, customer care, inside sales, and outside sales to build deep product, buyer, and channel fluency
• Deliver a written diagnostic of the current-state outbound program: lists, dialer infrastructure, CRM usage, scripts, cadence, and results — including honest assessment of gaps
• Identify first systemization target and deliver a working solution within Days 31–60
• Operate with builder-executor intensity: own the problem, build the process, document it, hand it off cleanly

Phase 2: Lead Generation Rebuild (Months 4–12)

• Own the outbound lead generation infrastructure end-to-end: list quality, dialer configuration, CRM pipeline discipline, script development, cadence design, and results reporting
• Deliver an outbound rebuild plan with explicit ROI math by Day 90; execution begins no earlier than Day 90
• Coordinate with the on-site marketing team on creative and brand support for lead-gen campaigns under a defined matrix working agreement
• Build and manage outbound team composition as headcount is approved (team structure TBD at 90-day mark)
• Participate in Flywheel project — HHP’s AI/organic lead-gen initiative — as it ramps in Year 1

Ongoing Responsibilities

• Maintain weekly coordination cadence with on-site marketing team on lead-gen campaign execution
• Report lead-gen performance metrics to GM on defined KPI dashboard (volume, conversion rate, cost-per-lead, pipeline contribution)
• Develop coaching skills for direct reports as team is built out; participate in structured mentorship cadence
• Surface operational intelligence (buyer behavior, market signals, channel shifts) as a regular input to GM and executive leadership
• Perform other duties as assigned by supervisor.

Minimum Qualifications (Knowledge, Skills, and Abilities):

• Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management, or a related field preferred.
• Equivalent combination of education, professional training, and relevant work experience will be considered in lieu of a degree.
• Certifications or specialized training in CRM platforms, demand generation, sales operations, digital marketing, lead generation, AI-enabled marketing tools, or project management are a plus.
• 3+ years of experience in B2B outbound lead generation, sales operations, or demand generation — with measurable results
• Demonstrated builder/executor profile: has designed and operationalized processes from scratch, not just managed inherited systems
• Strong CRM discipline and data hygiene standards; experience with dialer infrastructure and list management
• Ability to learn a complex, technical product category quickly and translate it into effective outbound messaging
• High accountability orientation, owning outcomes, not just activities
• Perform all work to company policies, procedures and system standards to meet the company's strategic objective.
• Successful completion of pre-employment background and drug screening.
• Fosters good coworker citizenship and contributes to a positive work environment.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be provided to enable individuals with disabilities to perform the functions.

• Prolonged periods sitting at desk and working on a computer
• Ability to lift, move, and carry objects to 15 lbs.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.