Head of Growth & Lead Generation

M&D; Coleman (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

M&D, a long-standing industry leader, seeks a Head of Growth & Lead Generation to anchor its demand generation within Operations. The role emphasizes building scalable outbound systems, aligning with marketing, and delivering measurable ROI across campaigns.

The position centers on operational immersion in the first 90 days, then ramping outbound ownership and team development in the following months, with a focus on data-driven results and continuous process improvement.

Qualifications

• Bachelor’s degree or equivalent with relevant experience in B2B outbound lead generation.
• Proven ability to design and operationalize outbound processes from scratch.
• Strong CRM discipline and data hygiene standards with experience in dialer infrastructure.

Responsibilities

• Lead outbound demand generation end-to-end, including lists, dialer config, CRM pipeline, scripts, cadence, and reporting.
• Deliver an ROI-focused outbound rebuild plan with clear milestones and attribution.
• Collaborate with on-site marketing to support lead-gen campaigns and branding.
• Build and manage the outbound team as approved, and contribute to AI-driven lead-gen initiatives.

Skills

Outbound lead generation

Sales operations

Data-driven decisions

CRM discipline

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business Administration or related field

Tools

CRM platforms

Dialer systems

Analytics tools

Job description

For the past 80+ years, M&D has led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers. Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts. Our strong remanufacturing roots combined with our 41+ branch locations, a nationwide outside sales team, and our close OEM & Manufacturer partnerships make us unique in the industry – no one understands diesel engine failure analysis and parts better than M&D. WE FUEL UPTIME.

Position Summary

The Head of Growth & Lead Generation is a newly created role anchoring HHP’s (a division of M&D) demand generation function within Operations. This position is sequenced deliberately: the first three months focus on operational systemization and business immersion, with outbound lead generation ownership ramping from months four through twelve. The person in this role earns the growth scope through demonstrated operational execution — not the other way around.

Essential Duties And Responsibilities

Phase 1: Operations (Days 1–90 — Primary Focus)

• Conduct a structured onboarding across warehouse, customer care, inside sales, and outside sales to build deep product, buyer, and channel fluency
• Deliver a written diagnostic of the current-state outbound program: lists, dialer infrastructure, CRM usage, scripts, cadence, and results — including honest assessment of gaps
• Identify first systemization target and deliver a working solution within Days 31–60
• Operate with builder-executor intensity: own the problem, build the process, document it, hand it off cleanly

Phase 2: Lead Generation Rebuild (Months 4–12)

• Own the outbound lead generation infrastructure end-to-end: list quality, dialer configuration, CRM pipeline discipline, script development, cadence design, and results reporting
• Deliver an outbound rebuild plan with explicit ROI math by Day 90; execution begins no earlier than Day 90
• Coordinate with the on-site marketing team on creative and brand support for lead-gen campaigns under a defined matrix working agreement
• Build and manage outbound team composition as headcount is approved (team structure TBD at 90-day mark)
• Participate in Flywheel project — HHP’s AI/organic lead-gen initiative — as it ramps in Year 1

Ongoing Responsibilities

• Maintain weekly coordination cadence with on-site marketing team on lead-gen campaign execution
• Report lead-gen performance metrics to GM on defined KPI dashboard (volume, conversion rate, cost-per-lead, pipeline contribution)
• Develop coaching skills for direct reports as team is built out; participate in structured mentorship cadence
• Surface operational intelligence (buyer behavior, market signals, channel shifts) as a regular input to GM and executive leadership
• Perform other duties as assigned by supervisor.

Minimum Qualifications (Knowledge, Skills, And Abilities)

• Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management, or a related field preferred.
• Equivalent combination of education, professional training, and relevant work experience will be considered in lieu of a degree.
• Certifications or specialized training in CRM platforms, demand generation, sales operations, digital marketing, lead generation, AI-enabled marketing tools, or project management are a plus.
• 3+ years of experience in B2B outbound lead generation, sales operations, or demand generation — with measurable results
• Demonstrated builder/executor profile: has designed and operationalized processes from scratch, not just managed inherited systems
• Strong CRM discipline and data hygiene standards; experience with dialer infrastructure and list management
• Ability to learn a complex, technical product category quickly and translate it into effective outbound messaging
• High accountability orientation, owning outcomes, not just activities
• Perform all work to company policies, procedures and system standards to meet the company's strategic objective.
• Successful completion of pre-employment background and drug screening.
• Fosters good coworker citizenship and contributes to a positive work environment.

Physical Demands and Work Environment

• Prolonged periods sitting at desk and working on a computer
• Ability to lift, move, and carry objects to 15 lbs.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.