Lead Generation Rep

M&D; Coleman (MI); On-site; USD 30,000 - 40,000; Full time

Job summary

A leading remanufacturing firm in Michigan is seeking a Lead Generation Representative to assist in achieving the company's strategic objectives. The role involves making outgoing calls to customers, generating interest in the company's unique selling points, and funneling high-potential leads directly to sales representatives. Ideal candidates should possess strong communication skills and a high school diploma. This position also requires a proactive approach to contacting inactive customers and documenting calls in the system.

Qualifications

• Ability to meet deadlines in a fast-paced environment.
• Successful completion of pre-employment background and drug screening.
• Fosters good coworker citizenship and contributes to a positive work environment.

Responsibilities

• Make outgoing calls to customers and prospects.
• Generate trust in the company's unique selling points.
• Qualify prospects and influence through effective scripts.
• Funnel high-potential leads to Level 3 Sales Representatives.
• Contact inactive customers to re-engage.
• Record call findings and update information in NetSuite.

Skills

Attention to detail

Written and oral communication

Interpersonal skills

Basic computer skills

Microsoft Office suite experience

Education

High school diploma or equivalent

Job description

About M&D

For the past 80 years, M&D has led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers. Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts. Our strong remanufacturing roots combined with our 41 branch locations, a nationwide outside sales team of 25 and our close OEM & Manufacturer partnerships make us unique in the industry – no one understands diesel engine failure analysis and parts better than M&D. WE FUEL UPTIME.

Position Summary

The Lead Generation Representative is to assist in achieving the company’s strategic objective by following and innovating systems and processes.

Essential Duties And Responsibilities

• Place outgoing calls to customers and prospects.
• Generate trust and interest in HHP’s unique selling points.
• Continually qualify prospects and influence through effective scripts and unique selling propositions.
• Generate and funnel high‑potential leads directly to a designated Level 3 Sales Representative.
• Contact inactive customers to re‑engage and reconvert.
• Conduct follow‑up calls with customers and direct prospect inquiries as needed.
• Meet weekly with assigned Level 3 Sales Representatives to review issues, develop solutions, update scripts, and generate new lead ideas.
• Record call findings, schedule future calls, and update information in NetSuite.
• Document weekly problem logs and elevate issues to management using work variance tools.
• Complete weekly Toggl reports and provide KPIs as requested by management.
• Attend weekly general management meetings and daily check‑ins.
• Review and respond to company emails on a daily basis.
• Complete special project tasks that advance HHP marketing and sales efforts.

Minimum Qualifications (Knowledge, Skills, And Abilities)

• Highest attention to detail and willingness to provide support at all levels to get the job done.
• Ability to meet deadlines in a fast‑paced environment.
• Excellent written and oral communication, and interpersonal skills.
• Basic computer skills
• Experience using Microsoft Office suite
• High school diploma or equivalent
• Successful completion of pre‑employment background and drug screening.
• Fosters good coworker citizenship and contributes to a positive work environment.

Physical Demands and Work Environment

• Prolonged periods of sitting at a desk, working on a computer.
• Ability to lift and carry up to 15 lbs.
• Office environment that includes continuous noise throughout shift.
• Ability to communicate clearly to customers by phone.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments.

Equal Employment Opportunity

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.