Head of Growth

Clera; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Clera is seeking a growth-focused marketing leader to own demand generation, product marketing, and sales enablement for an early-stage B2B software company. You will report to the CEO and manage the funnel from campaign strategy to closed-won, building systems to scale the business.

Location: Remote with availability within three hours of Central European Time. You will run integrated campaigns, build AI-enabled workflows, and partner with engineering to optimize SEO, content, and product

Qualifications

• Six to eight years of growth/ demand gen experience in a high-growth B2B software environment.
• Track record of demand generation or content programs generating measurable pipeline.
• Technical fluency with marketing automation, analytics, data, CMS platforms such as Framer or Webflow, and the ability to work effectively with engineering.
• Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.
• Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO.
• Strong English writing, sound design judgment, and an organized, autonomous working style.

Responsibilities

• Plan and run integrated campaigns for product launches, category moments, and company announcements.
• Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.
• Run a flagship industry awards program and activate community opportunities for distribution and brand building.
• Develop a micro-influencer program with industry practitioners, investors, and software operators.
• Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.
• Set up reporting to show what drives results from first touch to closed-won.
• Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
• Develop product positioning, launch plans, customer communications, website updates, and sales enablement materials.

Job description

About the Role

Lead growth across demand generation, product marketing, and sales enablement at an early-stage B2B software company focused on user-led growth. Reporting to the CEO, you will own the funnel from campaign strategy through closed-won and build the systems that help the business scale.

What You'll Do

• Plan and run integrated campaigns for product launches, category moments, and company announcements.

• Build and optimize demand generation across paid, owned, and earned channels, tracking impact through closed-won.

• Run a flagship industry awards program and activate community opportunities for distribution and brand building.

• Develop a micro-influencer program with industry practitioners, investors, and software operators.

• Build growth workflows, integrations, and AI-assisted processes connecting HubSpot, product data, and marketing channels.

• Set up reporting to show what drives results from first touch to closed-won.

• Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.

• Develop product positioning, launch plans, customer communications, website updates, and sales enablement materials.

What We're Looking For

• Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of growth, content, or demand generation.

• A track record of demand generation or content programs that generate measurable pipeline, ideally in an early-stage company.

• Technical fluency with marketing automation, analytics, data, CMS platforms such as Framer or Webflow, and the ability to work effectively with engineering.

• Hands-on experience with Claude or similar AI tools, including workflow features such as skills and plugins.

• Experience with product-led, referral, or word-of-mouth growth, plus SEO or GEO.

• Strong English writing, sound design judgment, and an organized, autonomous working style.

Location

Remote, with required availability within three hours of the Central European Time zone.